Brand Associate Manager (Baby Category)

**Key Responsibilities**:

- Reports to General Manager and works closely with Principals to understand their needs and requirements
- Assists Brand Manager to create Shopper and Customer initiatives to drive topline and bottom line across the pillars of assortment, pricing, promotions, visibility (including planogram), SPG's, retail marketing initiatives amongst others
- In conjunction with Marketing, manage budget and ensure Marketing Communication calendar is in sync and help to drive overall Shopper and Customer agenda.
- Work with internal and external partners to conceptualize, plan, and execute creative and strategic Marketing Activities to build brand equity, create community, boost visibility, and increase sales performance
- Ensures best-in-class Visibility and Planogram maintenance to effectively present brands and products in the market
- Work with Sales Team to ensure optimal execution of the above and adherence to key guidelines, keeping in mind field realities.
- Work closely with Demand Planning, Marketing, and Sales Team to refresh assortment based on Shopper, Consumer, Trade, and Competitive insights.

**Requirements**:

- Bachelor's Degree in Management, Marketing, and Brand Administration
- Minimum 2-4 years experience in a Marketing / Assistant Brand Manager role
- Minimum 3 years relevant working experience in Marketing, Trade Marketing field, preferably Premium Products category
- Must have experience working in external stakeholders (retail partners, activation agencies, etc)
- P&L exposure and working with large data sets in important
- Industries of interest - Baby, Premium Wholesale and Retail, FMCG