Brand Building

Paragon is an Indonesia beauty company with the purpose of creating a greater good for the society through innovation.
- Develop and implement brand-building strategies to increase brand awareness and equity.
- Collaborate with internal teams to ensure alignment of brand objectives with marketing initiatives.
- Conduct market research and competitor analysis to identify opportunities for brand growth and differentiation.
- Create and execute marketing campaigns across various channels, including digital, traditional media, and events.
- Manage brand communication activities, including advertising, PR, and social media presence.
- Monitor and analyze campaign performance metrics to optimize future marketing efforts.
- Work closely with creative teams to develop brand assets, including visuals, messaging, and content.
- Cultivate relationships with key stakeholders, including media partners, agencies, and influencers.
- Support product launches and promotions by developing integrated marketing plans.
- Stay updated on industry trends and best practices to continually enhance brand-building strategies.
- Min. 2 years experience in Marketing
- Bachelor's degree in Marketing, Communications, Business, or related field.
- Strong analytical skills with the ability to interpret data and derive actionable insights.
- Excellent communication and presentation skills, with the ability to convey brand messaging effectively.
- Creative thinker with a passion for innovation and storytelling.
- Ability to multitask and prioritize in a fast-paced environment.
- Proficiency in digital marketing tools and platforms.
- Collaborative team player with strong interpersonal skills.
- Detail-oriented with a focus on delivering results and driving business objectives.