CMI Manager UFS SEAA (Job Number: 2000015F) Location : Indonesia-Banten-Tangerang-Grha Unilever Job Field
: Marketing Posting Date
: Feb-21-2020 End Date
: Mar-06-2020 Job Type
: Regular Shift
: Day Job Job Schedule
: Full-time
Description
: POSITION TITLE: CMI Manager UFS SEAA
WORK LOCATION: Grha Unilever - BSD City - Indonesia
Local terms applied
Unilever
Food Solutions is a 3-billion-dollar global business with consecutive
year-on-year growth across major business measures. South-east Asia markets are
among the fastest growing regions with expected 10%+ topline growth in 2020.
Strong market outlook fuels innovation as well as competition, and it is a
constant challenge for UFS to stay ahead of the game --- be closer to market
trends and operator needs, be bolder and faster in product and service
innovations, and be smarter in execution and operations. CMI’s expertise are
critical to steer the business in this exciting time.
UFS’s
new business model is Digital centric with an accelerated agenda to digitalize
brand communications and selling with social media, e-CRM, and eCommerce. Led
by an entrepreneurial culture, UFS managers are encouraged to experiment with
new thinking and tools. In CMI, new methodologies that leveraging Big Data and
AI are in use to provide business solutions real-time and more cost
effectively.
MAIN JOB PURPOSE:
The
SEAA CMI Manager will play an instrumental role in supporting the Cluster’s
Senior CMI Manager to ensure that the voice of the operators is brought into
our business decisions. He/She will be expected to fully leverage the power of
existing information into effective business action both for the local MCO
strategic understanding program as well as provide input into their assigned
cluster organization.
There
are a few critical sub-scopes of this role:
a. Identifying market, category, and
operator insights to develop the Category Strategy of Savoury and new white
space expansions in SEAA
b. Uncovering Operator Group insights in
online & offline to enable Digital Transformation and market development in
SEAA MCO
c. Leverage Big Data, AI and Social
Listening tools to distill diner and operator trends
JOB SUMMARY
· Analyse
and diagnose the business to identify critical questions and knowledge gaps
· Develop
CMI learning plan and recommend optimal research methods and plans to close the
knowledge gaps
· Lead
research projects and partner effectively with research agencies
· Able
to design and conduct essential qualitative and quantitative studies
independently
· Able
to analyze results, and communicate key findings comprehensively and sharply in
executive summaries
· Able
to transform findings into powerful and actionable recommendations (CMI POV)
· Lead
research debrief and discussions with key stakeholders, and effectively
influence business decision makings
· Integrate
and consolidate multiple sets of quantitative and qualitative learning to
create more impactful insight solutions
· Design
and facilitate insight and strategy co-creation workshops with internal
business partners and external consumers/operators
· The
successful candidate must be willing to work independently and forge
relationships on own initiative. As part
of a cluster team, with individuals based in other locations, you must be
confident in working independently.
KEY REQUIREMENTS
· At
least 5 years work experience in market research, CMI or marketing
· Experience
in FMCG business; Experience in Food & Beverage related categories are
preferred
· Experience
in Digital marketing and eCommerce related projects are preferred
KEY SKILLS
· Passion
for uncovering human truth
· Proactively
initiate and lead
· Strategic
thinking and effective influencing
· Integrative
thinking, strong analytical skills
· Strong
communication skills, charismatic presenter
· Solid
business written skills (English)
· Comprehensive
understanding of quantitative and qualitative research techniques
· Effective
project management, disciplined and puncture
· Ability
to handle multiple projects simultaneously and perform under high pressure
· Prefer
to have experience in ‘big data’
· Prefer
to possess passion for food and sustainability
