Content Lead

**Role Value Proposition**:
**Responsibilities**:

- Oversee and execute blog and website content strategy coming from leadership, ensuring all content aligns with Multilogin's quality standards and best practices.
- Manage the entire content lifecycle, from idea generation and content planning to execution and performance analysis, leveraging external resources and partners.
- Management and ordering execution of specific tasks from the media buying team related to acquiring links and promoting content.
- Drive and execute the strategy for posting content on appropriate channels, evaluating the effectiveness of platforms while remaining open to exploring other social media channels based on proven impact.
- Lay the groundwork for future expansion into new channels, gathering input that will help leadership build cohesive strategies that will engage our audience and enhance our brand presence.

**Requirements**:

- Demonstrated experience in managing high-volume content strategies and working with external partners and freelancers.
- Ability to identify, analyze, and replicate success from competitor and market research.
- Proficiency in English with an exceptional ability to distinguish high-quality articles and content being able to talk to all kinds audiences.
- Skilled in SEO, including keyword research, content optimization, and link acquisition.
- Familiarity with social media platforms, (ex: reddit, discord,Telegram, etc), with a strategic approach to content dissemination.
- Data-driven, with a good aptitude for tracking and analyzing metrics to guide content strategy and decisions.