Customer Relationship Management Staff

PT Astra Digital Arta, also known as AstraPay is part of Astra International. AstraPay available to support current digital transactions trends for Indonesian people.

Responsible to process and analyze data which related to customer behavior, CRM channel utilization, and the performance of CRM campaigns

Responsible to create insights that can support the achievement of targets and progress of the company

Plan, manage, and evaluate the company's Loyalty Program (AstraPoints and Astra Vouchers)

Create customer segmentation

Conducting surveys to get Voice of Customers

Manage, monitor, and evaluate the use of CRM channels

Creating a strategy for customer engagement and customer retention

Conducting marketing cost-efficiency analysis of the CRM program
Bachelors degree from any major

Minimum 1-2 years of experience in a similar role, preferably experience in e-commerce or FinTech

Strong understanding on CRM, loyalty and lifecycle marketing strategies

Have a "people-first" attitude

Strong analytical skills. Proven ability to review detailed data and produce meaningful analysis.