Digital Marketing Conceptor

Develop plan strategy for product promotion through digital channels- Creating and planning a variety of campaigns and content across a range of digital channels- Conceptualize and design distribution of content marketing campaigns- Supervise all paid media campaigns in all channels, including but not limited to: app acquisition, event/community acquisition, and lead generation- Analyzing trends and making data-driven decisions- Measure performance of digital marketing efforts using a variety of analytics tools (e.g. AppsFlyer and Google Analytics)- Identify areas of risk and opportunity through on-going analysis on a large data set and explain changes to improve performance- Understand and prioritize the cost of effort and resources for each campaign execution within different channels, weighted against the result of successful execution upon each option against business targets.- Collaborate with other teams in ideation and creation of communication materials to improve (potential) user experience- Set up conversion event tracking on the app across various digital platforms, and ensuring the marketing attribution is being enabled thoroughly across all web & app platforms- At least 3+ years of hands-on experience as digital market / equivalent in managing digital marketing campaigns that focuses on Performance- Familiarity with digital marketing best practices, and up-to-date with the trends- Strong working knowledge with proven experience in Google Display Network, Facebook Ads, TikTok Ads, SEO, Google Analytics, and other analytics apps.- Proven experience in optimizing digital advertising- Capacity to learn and work with databases and technical systems, as well as interface with data systems and engineering team- Excellent analytical thinking and data-driven decision making skills- Leadership experience is a major plus- Excellent written & verbal communication skills.- Structured thinker and problem solver.- Proficient in oral and written communication in Bahasa Indonesia and English- Thrive in a demanding, fast-paced, and fast-growing environment- Has the experience in handling multiple ads channel