Job Description: Public Relations Executive
Functional Responsibility:
As a Public Relations Executive, you will play a pivotal role in building strong relationships with media and key stakeholders. You will drive the AirAsia brand image forward through favorable media coverage, collaborations, and partnerships, fostering a culture of advocacy and connection.
Role Responsibility:
- Elevate AirAsia's brand image and nurture customer advocacy by embodying our culture and desired behaviors.
- Actively adopt AirAsia's values and contribute to the vibrant work environment.
- Prioritize self-development and training to consistently meet your accountabilities.
Functional Duties:
- Cultivate and establish strong relationships with local, national, and international media, as well as key stakeholders, including counterparts from the Ministry of Transport and digital influencers.
- Identify and develop potential PR/CSR collaborations, partnerships, and sponsorship opportunities with external parties.
- Secure favorable media coverage to ensure consistent and prominent visibility for AirAsia, its products, services, and brand.
- Maintain and update a comprehensive media database to support effective communications.
- Create press releases, draft speeches, and other internal and external communication materials.
- Strategically generate news opportunities and seek avenues to incorporate AirAsia's messages into current news stories.
- Coordinate regular visits of Indonesia AirAsia's top management to prominent media offices.
- Monitor daily press coverage, including competitor activities, and identify opportunities to align AirAsia's messages.
- Track the accuracy of media coverage and coordinate publicity and promotion opportunities with media outlets.
- Plan and participate in publicity and promotional events, such as contests, travel guide features, and more.
- Develop and execute PR plans for assigned projects and manage Indonesia AirAsia's internal communication activities.
Role Duties:
- Adhere to working procedures and ensure strict compliance with Standard Operating Procedures (SOPs).
- Provide support to the Company's safety programs and report safety hazards.
- Engage in Safety Services Department (SSD) training as relevant to your role.
- Uphold the Company's standards as an Allstar.
Traits:
Team Player, Mature, Humble, Outgoing, Honest, Meticulous, Resourceful, Articulate, Self-Starter; Able To Perform Under Pressure In A Challenging Environment
Merits:
- Minimum Working Experience: At least three (3) years of working experience in a similar capacity.
- Proficiency in oral and written English and Bahasa Indonesia.
- Excellent computer skills, including proficiency in Google Workspace and Microsoft 365.
- Basic graphic design skills are advantageous.
- Willingness and ability to travel when required.
**Education**:
- Possess a recognized Bachelor's Degree in Communications Studies/Public Relations/Mass Communications/Journalism/Advertising/MICE/Business Administration/Management/Marketing, or any related field.
Join us at AirAsia in Tangerang as a Public Relations Executive. Your role contributes to enhancing AirAsia's presence and fostering meaningful connections, both locally and globally. Embrace this opportunity to be part of our dynamic team and contribute to our exciting journey ahead.
**We are all different** - one talent to another - that is how we rely on our differences. At AirAsia, you will be treated fairly and given all chances to be your best.We are committed to creating a diverse work environment and are proud to be an equal opportunity employer.