**Responsibilities of the role**:
**Strategic Planning**
- Overall lead in driving insights and analytics best practice for content across GroupM agencies
- Set the correct planning framework and methodology
- Develop Trendjacking and Content Trends Thought piece / White paper to drive leadership of Groupm / GOAT In the industry Unify Share of voice planning across teams
- Define benchmarks and set overall KPI performance, ensuring GroupM drives competitive advantage on content data and performance
- Set new planning methodologies by identifying new trends per channel platform and define the right KOL mix to achieve content plan objectives
- Elevate the standard of performance report and analysis, driving rich insights and performance analysis in collaboration with content planning team
- Implement a centralized dashboard for all content platforms (i.e. social commerce, influencers social media)
**Best Practice and Innovations**
- Identify new tools, practices to drive competitive advantage for GroupM planning
- Lead in developing new case studies or portfolio that can establish the value of the service
- Set new innovations on planning and practice for influencer marketing
**What you will need**:
- Bachelor's degree is a requirement
- 11 to 13 years relevant experience in advertising agency, PR agency, social media agency or influencer marketing agency as HEAD OF STRATEGY
- Strong analytical skills and possess a strong ability to turn data into actionable insights
- Have a good understanding of Influencer marketing ecosystem
- Have a good understanding of how to develop insights for consumer, trends, industry and competition
- Have a good understanding of the digital marketing industry and social media technology.
- Able to lead a team or a business unit and work with minimum supervision.
- Able to read, write and speak in English effectively
- Able to work in a highly multicultural environment
- Ability to communicate effectively at all levels
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**About GroupM Indonesia**
With a population of 260 million, Indonesia is one of the fastest growing and most dynamic markets in the world. It's increasing consumer disposable income has meant that Indonesia is now firmly on the radar for MNCs seeking to invest in emerging markets.
Whilst the Indonesian media landscape is still dominated by terrestrial TV with 65% of all advertising spend, digital media is now poised to go through a period of exponential growth. There are around 170 million internet users in Indonesia and more than 70% of them are accessing the web via mobile. The opportunity to transform a media landscape on such a scale is unprecedented in the APAC region.
We're looking for creative and diligent people to join us on this exciting journey of transformation. We're ready create impactful solutions for media challenges, shaping the next era of media with our diverse and passionate team.