As the Marketing Coordinator for EF English First for Kids and Teens franchise business, you will be responsible for helping EF English First centers of a franchise group to develop strategic local marketing plans that deliver on their business objectives while leveraging the national marketing tools, programs, and plans.
With a thorough analysis of customer behavior, you will be responsible for developing and delivering market insight into the business to improve brand awareness, acquiring high-quality marketing leads and successful sales and marketing activities. With the support from EF Central team, you will ensure the promotions are run accurately and to EF standards. You will also be responsible for the marketing materials including displays at POS, CRM, internal engagement and customer-facing materials.
Job Descriptions :
Serve as marketing focal point for the group and EF English First team in assigned Area. Liaise between EF Central marketing team and EF English First team to facilitate knowledge, understanding and implementation of national marketing tools – in that capacity, frequent business travels within Indonesia is required
Lead and educate the EF English First team on marketing objectives, activities, goals and resources
Consult and coach EF English First team to enhance marketing effectiveness by creating an integrated marketing program rooted in strategic planning, with measurable goals, that delivers on business objectives
Develop strong working relationships with EF English First team and become a vital, strategic advisor to their center’s business
Equip EF English First team with the knowledge and tools they need to properly guide their marketing strategies and measure results
Empower EF English First team in within the group with the knowledge and skills to properly manage their local agencies, ensuring good communication, collaboration and delivery of results
Develop and deliver data-driven recommendations that drive continuous improvement and fast change
Review local creative and marketing activities to ensure compliance with EF English First brand standards
Develop and align strategic marketing plan across all EF English First centers in the group
Direct EF English First team to create marketing strategies that improve customer retention and drive new referrals to deliver long term, sustainable student growth
Lead and participate in group business reviews and meetings
Requirements
Relevant degrees and training in the fields of marketing or retail
At least 2 years of experience in retail marketing management / leadership role
Excellent communication and ‘people’ skills and the ability to build strong relationship with franchisee, EF English First team and EF Central team
Great presenter and strong persuasion skills
A good team player and strong ability to lead and motivate the team to increase sales
Ability to work under pressure and handle challenging situations
Be a champion of innovation with sound market and industry knowledge
Driven, highly motivated and passionate about sales and marketing
Proficient in both spoken and written English and Bahasa Indonesia (active)
Ability to work under pressure and handle challenging situations
Ability in planning and forecasting through strong analytic skills in sales figures and insights
Ability to manage finance, budget and performance reports
Placement : PLUIT area
