As a Marketing Executive, you will be responsible for the creation, development, and execution of local marketing and market development activities to achieve business objectives. You will also monitor, analyze, and report campaign performance results against targets set by the business.Key Responsibilities:1. Brief campaigns to internal teams and agencies, analyze, provide feedback, and approve media recommendations and creative concepts, and oversee the production of campaign materials to ensure the successful execution of campaigns2. Work closely with functional support teams in PR, Digital & Brand to align campaign schedules to ensure smooth execution and consistency in communications3. Utilize creative channels to maximize promotional opportunities for AirAsia in a cost-efficient manner to build a consistent level of "buzz" around the brand.Act as a Brand Ambassador for AirAsia to build awareness of AirAsia as a global brand in the Low-Cost Carrier space4. Assist in developing efficient and intuitive marketing strategies.Conduct market research and analysis to evaluate trends, brand awareness, and competition ventures5. Initiate and control surveys to assess customer and merchant trends and behaviors6. Organize offline events such as workshops or focus groups for customer and merchant research7. Write copy for diverse marketing distributions where needed (press releases, website, brochures, etc.)8. Assist in producing content for campaigns distributed for various purposes (social media, promotions, EDM, etc.)9. Maintain relationships with media vendors and publishers to ensure collaboration in promotional activities10. Monitor the progress of campaigns using various metrics and submit reports of performance11. Assist with any ad-hoc day-to-day tasks required by the teamDesired Skills & Experience:a. Bachelor's degree in Marketing or related disciplineb. Experience within the airline, travel distribution or hospitality industries, or similar consumer goods business is ideal but not necessaryc. A commercial thinker with excellent analytical skills and the ability to understand business financialsd. Ability to manage multiple projects, both tactical and strategic in nature, in a fast-paced environment - achieving both time and budgetary deadlinese. A love for travel and a keen understanding of different culturesf. Ability and willingness to work across different time zonesg. Excellent verbal and written communication skills with the ability to converse with Senior Management and Senior external partiesh. A passionate and creative go-getter with the ability to work independently with little supervisioni. Previous experience in managing and executing marketing campaigns, advertising campaigns, and social media with meticulous detail to attentionAirAsia is committed to providing a collaborative and dynamic work environment that encourages innovation and creativity.**We are all different** - one talent to another - that is how we rely on our differences. At AirAsia, you will be treated fairly and given all chances to be your best.We are committed to creating a diverse work environment and are proud to be an equal opportunity employer.
