**Marketing Manager**
**ABOUT ASTRAZENECA**
AstraZeneca is a global, science-led, patient-focused biopharmaceutical company that focuses on the discovery, development and commercialisation of prescription medicines for some of the world's most serious diseases. But we're more than one of the world's leading pharmaceutical companies.
At AstraZeneca, we unlock the power of what science can do. Empowered to explore, everyday we work towards our ultimate aim - treating, preventing, modifying and even curing complex diseases.
**BUSINESS AREA**
The work we do here is meaningful. Every action we take is focused on putting our patients first, and they add up to something bigger. We help AstraZeneca to run faster and better, powering everyone else to focus on what's important and work towards delivering life-changing medicines.
A core function of the business, we are valued partners who are trusted to do the right thing. We believe it's not just about getting the best solution, it's also about doing it the right way - ethics, compliance and transparency are front and centre of everything we do.
**What you'll do**
The Marketing Manager will be responsible for the strategic planning and tactical execution for our marketing plans. Key areas of focus for this role include the following: understanding market insights, developing a comprehensive patient-facing marketing strategy and tactics with clear performance metrics, leading consumer digital strategy, and integration with HCP marketing.
This position will report directly to the Business Unit Director, and will work in close partnership with marketing colleagues and cross function team across the organization.
**Accountabilities**:
- Develop marketing strategy, planning, and execution
- Leads complex projects that address the changing commercial environment with regard to increasing the effectiveness of AstraZeneca's Marketing and Sales functions
- Represents the interests of the Commercial Organization on various cross-functional working teams
- Help to identify unmet needs throughout patient treatment journey and collaborate cross-functionally to develop impactful solutions to patients
- Facilitate development and execution of unbranded initiatives to support patient/caregiver education
- Lead partner agency relationships, workflow and related expense budgets
- Establish and report on marketing critical metrics
- Lead development and evolution of CRM strategy and program execution for patients
- Build alliances with internal team members to help with cross-functional planning and to ensure a strong, evidence-based approach to support the delivery of marketing materials
- Ensure legal/regulatory compliance and medical accuracy of all marketing materials
**Key Competencies**
- Minimum of Bachelor's Degree in relevant field
- Minimum 10-15 years of experience in pharmaceutical marketing function.
- Marketing experience (developing brand strategy, performing positioning, messaging, segmentation, targeting, leading ad agency, providing direction on annual budget planning)
- Experience across multiple promotional channels
- Strong organizational and analytical skills, able to multi-task and ensure timelines are met.
- Solid business acumen and management experience.
- Demonstrated relationship development and management capability
**Desirable competencies**:
- Experience managing strategic projects
- In depth knowledge of customer segments and sales and marketing dynamics
- Experience with sales and marketing data reporting and analysis
**Why AstraZeneca?**
Here you'll have the opportunity to make a meaningful difference to patients' lives. With science at its heart, this is the place where breakthroughs born in the lab become transformative medicines - for the world's most complex diseases. Answer unmet medical needs by pioneering the next wave of science, focusing on outcomes and shaping the patient ecosystem.
With our ground-breaking pipeline, the outlook is bright. Be proud to be part of a place that has achieved so much, yet is still moving forward. There's no better time to join our global, growing enterprise as we lead the way for healthcare and society.
**So, what's next?**
- Are you already imagining yourself joining our team? Good, because we can't wait to hear from you.
- Are you ready to bring new ideas and fresh thinking to the table? Brilliant! We have one seat available and we hope it's yours.
**Where can I find out more?