Online Marketing Specialist - Remote

About Us:
We are an exciting startup in the medical tourism sector, focused on delivering high-quality healthcare services internationally. With a growing marketing team, we are seeking an exceptionally talented individual to lead our lead generation efforts. We offer remote work flexibility.

Position Summary:
Key Responsibilities:

- Develop Creative Strategies: Design and execute lead generation strategies that are innovative and stand out in the medical tourism market.
- Optimize Online Presence: Improve our online presence through SEO, quality content, and active engagement on social media and health forums.
- Identify Opportunities: Research and explore new lead generation opportunities in the medical tourism field, identifying market niches and key audiences.
- Competitive Analysis - ability to do in-depth competitive analysis
- Marketing Automation: able to research, understand and present innovative online marketing automation tools
- Content Creation: Collaborate on the creation of relevant and valuable content that attracts and retains our audience.
- Analysis and Measurement: Use analytical tools to assess the performance of strategies and make adjustments as needed.
- Social Media Marketing - optimize social media profiles, promote contents on social channels specific to target audience, build healthcare communities
- Community Building - build communities of targeted customers around their special medical treatment interests

**Requirements**:

- Proven experience in organic lead generation in the digital marketing field.
- Prior 3+ years' experience as a content marketing, SEO, SMM or a similar role
- Experience in digital marketing
- Strong knowledge of SEO, social media, and content strategies.
- Ability to communicate in English.
- Creative mindset, results-oriented, and the ability to work autonomously.
- Passion for innovation and continuous improvement.
- An analytical mind with a problem-solving attitude
- Experience with a content management system
- Ability to meet deadlines