Performance Marketing Specialist

**Responsibilities for Performance Marketing Specialist include**: Plan, launch and execute all digital marketing activities using different ads platforms such as Meta Ads, Google Ads, Tiktok Ads, etc

Develop and execute performance marketing strategies to drive customer acquisition, conversion and retention

Monitor and optimize paid channel campaigns to be more efficient in Cost Per Metrics, such as lower Cost Per Impression, Cost Per Click, Cost Per Transaction. Continuously optimize campaigns based on performance data, including bid management, A/B Testing, and audience segmentation

Conduct regular performance analysis and provide reports on key metrics of all digital marketing campaigns, assess against goals metrics, identify trends and insights, and give recommendations for the next campaigns. (ROAS, Conversion Rates, Customer Acquisition Costs, and Lifetime Value)

Plan and execute all digital performance activities using ads platforms including SEM, social media, display advertising campaigns, affiliate marketing, programmatic
Proven working experience in digital marketing (Minimum 2 years), extensive experiences in managing in-house digital performance marketing at technology companies (such as e-commerce/marketplace) is preferable.

Highly proficient in using digital ads platform such as Facebook Ads, Google Ads, Twitter Ads

Have experience in managing Ad Networks for acquisition campaigns.

Have basic understanding of organic acquisition such as Search Engine Optimization (SEO).

Experience in setting up platform integration (website) with third parties (ex-Google, Facebook, Sizmek, Appsflyer) for campaign set-up and tracking purposes.

Able to use various marketing analytic tools such as Google Tag Manager, Google Analytics (GA / G4), Google Adwords, MOZ, AHREF, Google Search Console