**About Tentang Anak**
Imagine a career where you play a pivotal role in ensuring the success and bright future of 80 million children in Indonesia. Tentang Anak is not just a company; it's a mission, a movement, and an opportunity to be part of something truly extraordinary.
Our products are the one and only in Indonesia that are developed by experts, backed by science, and offered at affordable prices. We are humbled by the love our products receive from parents, consistently ranking our Educational Tools and Skincare highly on e-commerce platforms, making them best-sellers. We will continue to innovate and provide better solutions for parents at every step of their journey. We are dedicated to creating a brighter, healthier, and happier future for the children of Indonesia.
Our employees, whom we call TAmily, are a group of relentless and passionate individuals who share the same mission and ambitions. Are you ready to join us in this mission?
**About The Role**
We are seeking a highly motivated and detail-oriented individual to join our team as a Product Operations Specialist for Tentang Anak app. In this role, you will be responsible for ensuring the smooth operation, maintenance, and continuous improvement of the app's features and content. Your primary focus will be on optimizing the app's performance, enhancing its quality, and attracting new users by regularly updating and refining its content and features.
**Job Descriptions**
- ** App Performance Management**: Monitor the performance of the Tentang Anak app. Identify and address any issues that may impact user experience, working closely with the tech development and QA teams to ensure timely resolution.
- ** Content and Feature Updates**: Regularly review and update the app's content, including articles, videos, and other resources, to ensure relevance, accuracy, and freshness. Collaborate with experts to develop new content and features that meet the needs and preferences of our target audience.
- ** User Engagement and Retention**: Implement creative strategies to increase user engagement and retention on the Tentang Anak app.
- ** User Acquisition**: Work with the marketing team to develop and execute user acquisition campaigns and initiatives to attract new users to the Tentang Anak app. Collaborate on strategies for increasing app downloads, registrations, and active usage through targeted marketing efforts.
**Requirements**:
- Bachelor's degree in marketing, communication, engineering or related field.
- Proven experience in product operations, product management, or related roles for at least 2 years
- Proficiency in content management systems (CMS), analytics tools, and project management platforms.
- Excellent communication skills, with the ability to effectively convey ideas, requirements, and feedback to cross-functional teams
- Analytical mindset with the ability to interpret data, identify trends, and make data-driven decisions.