Company Description
Advotics is a Cloud Digitalization SaaS provider. Advotics introduced a cloud platform to digitize workforce, business network, and physical assets and products, with the main objective of converting data from offline work & trade activities into insightful metrics for management to make important business decisions such as sales penetration, productivity, retail execution strategy. Innovation is in our blood and we're looking for the brightest minds to develop world-class software that will touch the lives of many customers of our clients.
**Job Description**:
As a Digital Marketing Lead, you will be part of the Growth team, which is responsible for creating more inbound demand and developing profitable & scalable sales models. You will report directly to the Head of Growth and will be responsible to:
- Lead the development of online marketing campaign (timeline, content, and channel) based on Advotics' products and customer segment within allocated budget
- Develop and execute digital marketing strategies, from SEM, SEO, Display & Retargeting, Social Media Ads, Youtube Ads, and more) to increase awareness, drive traffic to our websites, and acquire new customers
- Responsible in managing company website through content management platform
- Keep updated with digital marketing trend & provide constructing feedback on ad copy/creative content
- Develop and maintain marketing analytics capability to assess the effectiveness of each marketing channel and manage the costs within the budget
- Able to act as the project manager for internal and external stakeholders, when required
**Qualifications**:
- 3-5 years of hands-on execution experience in digital marketing in reputable tech companies or big corporate, specific experience in SEO for >1 year will be a plus
- Bachelor's degree from top local or overseas universities, preferably from Computer Science, Engineering, or Marketing major
- Deep understanding on Wordpress CMS (content posting, plug-ins, and integration with marketing channels)
- Great knowledge of the digital marketing landscape and key partners, vendors, tools, and platforms in the space
- Possess good business acumen on technology space, SaaS, and our clients' industry (manufacturing & distribution)
- Strong communication skills, including with people from non-technical background
- Solid creative thinking and problem-solving skills
- Self-driven, love challenges, and enjoy working in high pace environment