At Glints, we are building the #1 tech-enabled recruitment and career discovery platform in Southeast Asia that helps people and organisations realise their human potential by joining great organisations, learning the right skills and building great teams.
We're looking for an **Analyst** to join our **Performance Marketing team** as part of the **Online Talent Platform Marketing team**. The main responsibility for this role is to perform data analytics and to provide valuable analysis and insights for implementing effective performance marketing strategies across multiple digital channels. You will serve as an integral part of Glints' user acquisition engine for our Glints Marketplace App.
**What You'll Be Doing**:
- Extract actionable insights from marketing data and provide recommendations on future marketing strategies through data analysis of key performance metrics and consumer behavior trends across time.
- Plan and implement effective performance marketing strategies by managing, experimenting, and scaling the marketing channels in order to acquire the targeted customer.
- Continuously run experimentation and optimizations in various channels (Google, FB, TikTok / IG and others) to expand our user base in an efficient manner.
- Responsible for campaign performance monitoring and tracking by providing insights and recommendations on digital marketing performance and budget forecast, and presenting it to the various stakeholders.
- Support the planning and implementation of high performing Performance Marketing Campaigns with the rest of Performance Marketing team members.
- Working closely with the Marketing Team and Creative Team to continuously improve performance.
**Why You Should Join Us**:
- ** Key strategic role in Performance Marketing**: You will plan, implement, experiment, and improve the performance marketing strategy & budget forecast to drive the digital marketing performance.
- ** Exposure to work with various stakeholders**: Lead marketing attribution workstreams to implement accurate tracking & reporting of by-channel performance, working cross functionally with Product, Data Analytics & Marketplace teams.
**Who We Are Looking For**:
- Proficient in using English as the primary language for communication.
- Strong analytical skills to analyze performance of campaigns and identify opportunities for optimization. Experience in data analytics tools is preferable.
- Skilled in managing and scaling various marketing channels, including Google Ads, Facebook/Meta Ads, and TikTok, while closely monitoring and analyzing campaign performance.
- Experienced in driving monthly and quarterly digital marketing performance and creating budget and operational forecasts to optimize results and achieve set targets.
- Have experience in exploring or adopting new channels or technology to broaden the existing marketing channels.
- Demonstrate project management and stakeholder management skills
- Strong communication skills along with a customer-oriented attitude.
- Commercial awareness to understand the target market & business goals and design campaigns accordingly.
**Let's Realise Human Potential.**
At Glints, we are building the #1 tech-enabled recruitment and career discovery platform in Southeast Asia that helps people and organizations realize their human potential.
We have impacted many lives but there's still plenty to be done. If you're ready to grow and make an impact, you've come to the right place.
**What is Glints?**
Glints is the leading talent ecosystem in Southeast Asia, with an enduring purpose of contributing to a world where people and organizations can realize their human potential.
Today, Glints is the most well-funded and well-capitalized startup in the talent recruitment space in Southeast Asia, with over US$80M in total investments raised till date.
Our agility and firm hold on our core purpose and values have allowed us to remain resilient and thrive through tumultuous times.
In 2020, we were recognized by LinkedIn as one of the Top 10 Startups in Singapore. In 2022, we were featured in the top 20 of Nikkei-FT-Statista High-Growth Companies Asia-Pacific 2021 list. Moreover, we were also featured in the top 10 fastest-growing companies in Singapore by The Straits Times.
**Who We Are**
At Glints, personal and professional growth are just as important as business growth. That's why we created the Glints Culture Code**:#RIIBCOH**. It defines our values, guides our decisions and actions, and is what makes us special.
**Relentlessly Resourceful**:Whatever it takes, just make it happen (ethically)
**Integrity**: Have courage, be guided by the truth, don't be afraid
**Impact**:Missionaries, not mercenaries
**Beginners' Mindset**:Stay humble, don't be attached to ego
**Customer Obsessed**:Customers First
**Ownership**:Care intensely about the mission and take responsibility
**High Standards**:Dream big and deliver epic outcomes fast
**Where We