Join Accenture and help transform leading organizations and communities around the world. The sheer scale of our capabilities and client engagements and the way we collaborate, operate and deliver value provides an unparalleled opportunity to grow and advance.
The Song revolution is changing everything. It's everywhere - transforming how we work and play. Are you reacting to the disruption each day or are you leading the way as a digital disrupter? Accenture Song is driving these exciting changes and bringing them to life across 40 industries in more than 120 countries. At the forefront of Accenture Song, you'll create it, own it and make it a reality for clients looking to better serve their connected customers and operate always-on enterprises. Join us and become an integral part of our experienced Song team with the credibility, expertise and insight clients depend on.
Song is a design and innovation consultancy. We create useful, effective, and desirable digital services that people love. We help the world's leading businesses make complex systems simple and elegant with the power of design.
- To develop creative brief
- To translate client's marketing problem or ambition into communication challenge
- To succinctly describe the target audience so they come alive
- To articulate the insight that will drive the communication strategy
- To formulate the single-minded proposition
- To write guidelines about the tonality and other considerations for execution
- To lead the creative briefing meetings
- To assist creative team during the creative development process by providing inputs on how well the generated idea answers the communication challenge in the brief
- To develop mastery on an agreed particular consumer segment
- To develop mastery on an agreed particular product category
- To develop sufficient knowledge base to work with research agencies
- To develop research briefs
- To become a contributive partner of the research agency during the research process
- To evaluate research reports
- To develop and deliver the presentation on the communication strategy in front of clients
- To assist the process of selling the creative work
**Job Qualifications**
- Minimum 4 years of experience in Branding and Comms field, preferably in Branding Agency or Creative Agency
- Strong analytical skill
- Strong critical thinking ability
- Undying fascination about human behavior
- Passion about art, literature, or pop culture
- "I could be wrong" mindset
- Already familiar with agency's process (must have worked in an agency before, either as client service or creative)