At Beiersdorf Indonesia, we want to help people feel good about their skin - and our commitment goes far beyond caring for skin. For 140 years, we have developed innovative skin and body care products for well-known brands such as NIVEA and Hansaplast. We act according to our purpose, WE CARE BEYOND SKIN, and take responsibility for our consumers, our employees, the environment and society. Behind every brand, every product and every accomplishment are our more than 20,000 employees. It is for them that we live a culture of inclusion, respect and trust that is strongly aligned with our values - CARE, COURAGE, SIMPLICITY and TRUST. We embrace diversity by valuing the uniqueness of each individual and being committed to equal opportunities for all.
**Your Tasks**:
- Brand Strategy Development: Develop and implement comprehensive brand strategies to drive market penetration, consumer engagement, and brand loyalty for NIVEA MEN.
- Product Management: Oversee the entire product lifecycle, from concept development to product launch and post-launch analysis. Collaborate with product development teams to ensure product offerings align with brand objectives.
- Marketing Campaigns: Plan, execute, and evaluate marketing campaigns across various channels, including digital media, social platforms, television, print & BTL events. Monitor campaign performance and adjust strategies as needed to achieve desired outcomes.
- Brand Communication: Develop compelling brand messaging and communication materials. Collaborate with advertising agencies and internal creative teams to create impactful advertising campaigns and promotional materials.
- Partnerships and Collaborations: Identify and forge strategic partnerships and collaborations that enhance the brand's visibility and appeal to the target audience.
- Budget Management: Manage the brand's marketing budget effectively, ensuring optimal allocation of resources for maximum ROI.
- Market Research and Analysis: Conduct market research/use NIELSEN to identify consumer trends, preferences, and competitive landscape. Use insights to make data-driven decisions and develop marketing campaigns that resonate with the target audience.
- Team Leadership: Lead and inspire cross-functional teams, including marketing, sales, and product development, fostering a collaborative environment focused on achieving brand objectives.
**Your Profile**:
- Bachelor's degree in Marketing, Business Administration, or related field. MBA is a plus.
- Min 3 years of experience of brand management, in the consumer goods industry, preferably in cosmetic/Skin care industry
- Proven track record of successfully implementing marketing strategies that resulted in brand growth and increased market share.
- Strong analytical thinking, skills and ability to interpret data to make informed decisions.
- Excellent communication, presentation, and interpersonal skills.
- Creative mindset with the ability to think outside the box and develop innovative marketing campaigns.
- Ability to multitask, prioritize, and manage time efficiently in a fast-paced environment.
- Proficiency in NIELSEN & Microsoft Office.
- Fluent in English
**Additional information**:
**Additional Information