**Company Overview**:
Bukalapak's mission is to provide a fair economy for all. We envision a tech-enabled economy where everyone from all walks of life has the options and opportunities to get more out of life, powered by our innovative online and offline platform. We do this because we believe people deserve equal opportunity to create better lives for themselves and their loved ones. Bukalapak is one of the largest e-commerce companies in Southeast Asia. Founded in 2010, it now has more than 100 million users with various physical and virtual products, including small kiosks and the e-commerce platform.
**What does day-to-day look like?**
- Develop and execute comprehensive product marketing strategies to drive product adoption, revenue growth, and market share expansion.
- Collaborate closely with cross-functional teams including product management, sales, and marketing to align messaging, positioning, and go-to-market strategies.
- Create compelling product messaging and positioning that resonates with target audiences, highlighting key features, benefits, and value propositions.
- Plan and execute product launches, coordinating activities across multiple channels such as digital marketing, PR, events, and sales enablement.
- Analyze performance metrics and KPIs to evaluate the effectiveness of marketing campaigns and initiatives, making data-driven recommendations for optimization.
- Serve as a product evangelist, educating internal teams, customers, and partners about product features, benefits, and updates.
Bukalapak is an equal-opportunity employer. Our hiring committee considers all applicants based on their merits and qualifications for each position. Bukalapak does not discriminate applicants on the basis of their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or any other characteristics protected by applicable law. We embrace diversity and encourage inclusion because we believe that to help create A Fair Economy For All, we need to build a workplace for all **#BukalapakForAll