At Cove we go beyond to satisfy our customers where we also make efforts to have interactions with them in order to create millions of better homes. To achieve this, we are committed to always try to find new ways to improve our customer service as well as placing ourselves in their shoes to improve their experience with Cove. We encourage every individual to proactively suggest creative ways to find solutions when faced with problems and engage with other team members to influence each other to make things happen.
Job Title: Brand Marketing Strategist
Reports To: Marketing Manager
**Responsibilities**:
- Work closely with the Marketing Manager to formulate and execute comprehensive strategies and campaigns across owned-media channels, offline events, and marketing partnerships to drive the most effective and efficient performance results.
- Collaborate within a dynamic environment across cross-functional teams, including creative marketing, marketing communication, and the social media team to maintain brand consistency.
- Lead Cove's property onboarding process for marketing purposes, including but not limited to conducting property due diligence, collaborating with external and internal parties for property photoshoot sessions, managing the property's image assets, detailing building facilities and room typology, and crafting page descriptions for the launch of the property page on the website.
- Drive impactful brand awareness and engagement through innovative content, collaborating with cross-departmental teams on concept development, project delegation and liaison, and performance optimization across all marketing placements towards external marketing partnership activities.
- Oversee below-the-line marketing activities, ensuring the ideal customer journey and brand message across newsletters, online review platforms, and offline promotional tools are seamless and excellent.
- Conduct marketing surveys to assist the team define customer insights for meaningful comprehension for marketing purposes.
- Conduct meticulous data performance and marketing analytics on a weekly basis for all assigned channels, bringing comprehensive insights, best practices, and actionable items.
Experience and Qualifications Required:
- Bachelor's degree from all majors, preferably from a reputable university.
- Preferably more than 2 years experience in Brand, Marketing, and/or Communications related in hotel, real estate, and/or start-up company
- Proven experience as a Brand Marketing Strategist, preferably in the hospitality or lifestyle industry
- Excellent communication and interpersonal skills
- Creative thinking and problem-solving abilities
- Familiarity with Google Analytics and other digital marketing tools, analytics, and platforms
- Proactive and a fast learner with the ability to adapt quickly to changes while working independently
- Strong brand storytelling, content and copy writing skill and/or experience
- Basic photos and video editing, graphic design skills
- Adequate knowledge of co-living industry trends across greater Jakarta area, Bali, and Bandung and strong affinity in urban lifestyle and trends
- Outstanding analytical with strong sense of ownership in project management, along with an ability to collaborate cross-functionally in a fast-paced environment with multi-tasking excellence
- Strong understanding of customer journey and digital & offline marketing platforms
- Creativity and the ability to think outside the box to create engaging content
- Native in Bahasa Indonesia; Fluent in English both verbal and written