Position Summary
1. Maximize the ROI(Return on Investment) on marketing investments by planning a systematic media strategy that is linked to the business and product strategy and integrated marketing strategy.
2. Devise the optimal investment plan by setting KPIs for media investments and managing performance.
Role and Responsibilities
1. Media strategy development: Assist in setting efficient and integrated media strategies for the target segment and effective channel mixing strategies based on the integrated marketing strategy.
2. Media budget setting: Active lead in the setting of the budget for each product and media channel on the analysis of the minimum/maximum marketing investment budget for each region and product investment.
3. Media Execution: Active lead in the execution of media programs by selecting appropriate media for target consumer or creatives and purchasing media for efficient operation of media.
4. Media Trend and information sensing: Sense the latest media trend such as industry trend, global media trend, consumer trend and key issues also checking up Search Trends
5. WIP (weekly in progress): Follow up weekly progress with media agency, digital agency and Marcom team
6. Media performance management: Lead to set KPIs (Key Performance Index) for gauging the impact of media activities and manage the progress of KPIs
7. FOllowip up QBR quarterly presentation
8. Responsible in creating and monitoring campaign calendar
9. Drive media and project innovation within product campaigns aligned with business objective
Skills and Qualifications
- Experienced professional with full understanding on specialized areas; resolves a wide range of issues in creative ways
- Works on problems of diverse scope where analyzing data requires evaluating identifiable factors. Demonstrates good judgement in selecting methods and techniques for obtaining solutions
- Normally receives little instruction on day-to-day work and receives general instructions on new assignments
- Typically requires minimum 5 years' of related experience and a Bachelor's degree, or 3 years and a Master's degree; or a PhD without experience