**Job Description**:
**Life at Grab**
At Grab, every Grabber is guided by The Grab Way, which spells out our mission, how we believe we can achieve it, and our operating principles - the 4Hs: Heart, Hunger, Honour and Humility. These principles guide and help us make decisions as we work to create economic empowerment for the people of Southeast Asia.
**Get to know the Team**
The marketing team is a young/established/longstanding team responsible for shaping the Grab brand into a loveable powerhouse across Southeast Asia. The team is the guardian of the Grab positioning and voice, and are also responsible for campaigns / initiatives that build a consistent yet locally relevant brand.
**Get to know the Role**
To succeed in this role, you need to be a self-motivated, resourceful and solutions-oriented individual who can perform under pressure in a dynamic, fast-paced environment. You should have a clear understanding of end-to-end marketing strategies, and be able to break down complex issues into executable strategies and detailed tactics. You should also have the ability to structure and organize information from multiple stakeholders clearly as a large part of your scope would include multi-country and multi-function coordination.
**The Day-to-Day Activities**
- Drive brand loyalty for the Grab brand and/or business growth across all target segments via marketing creative that hit business and marketing objectives
- Responsible for the end-to-end design and execution of strategic campaigns including concept ideation, production and execution, ensuring that the message conveyed properly through visual communication medium
- Collaborate, coordinate and liaise with marketing associates to localise and optimise campaigns for maximum effectiveness in local markets.
- Work with all key stakeholders and supporting functions (internal and external) to deliver high-quality work for creative for Grab. Liaising and monitoring production with external vendors ensuring that everything goes as planned both in execution and timeline.
- Plan, produce, execute and create a post analysis of our local social media, managing local social media.
**The Must-Haves**
- Familiar with the entire marketing mix - you have a good knowledge of how and when to leverage different marketing channels from above-the-line and below-the-line communications for brand activation. You must also have a clear understanding of how to plan an end-to-end marketing roll out for new campaigns (in the visual communication on how to effectively convey brand messages)
- Highly organized: Strong forward planning mindset and sound time management skills to tackle both urgent short-term tasks and important long-term tasks within compressed timeframes in a deadline-driven organization.
- Resourceful with a problem-solving mind: Able to find creative solutions to roadblocks with mínimal support.
- Relentlessly driven and seeks challenges: Willingness to drive growth and able to embrace and tackle challenges.
- Comfortable sparring with creative people, with a knack for identifying great marketing creative and the ability to partner them to deliver the most impactful creative work.
- You also have a can-do attitude with the ability to follow through with the end-to-end execution and optimisation of the campaigns that you are leading.
- Good knowledge of the Southeast Asian markets, solid understanding of consumer insights and media landscape.
- Proficiency in Adobe Suites, Google Tools: Sheets and Slides
**Our Commitment**
We recognize that with these individual attributes come different workplace challenges, and we will work with Grabbers to address them in our journey towards creating inclusion at Grab for all Grabbers.