At Lalamove, we believe in the power of community. Millions of drivers and customers use our technology every day to connect with one another and move things that matter. We are full steam ahead to make Lalamove synonymous with delivery and on a mission to impact as many local communities as we can. We have massively scaled our efforts across Asia and Latin America, and we need your help to get us there!
Think you are up for it?
**What you will do**:
- Responsible to help in increasing the number of active users and achieve transactional value as part of the retention campaign
- Implement marketing strategy into different promotion schemes/schedules for the existing users based on monthly KPI
- Develop promotions based on analyzing monthly/seasonal trends and diving through historical retention data
- Set up and launch retention program in CRM software, in-app banner, push notifications, and website page on HubSpot
- Campaign tracking and monitoring and performance reporting to the stakeholders
- Collaborate within marketing departments and other departments to ensure alignment across various functions
- Responsible for building the number of new and active members with loyalty programs in Lalamove Rewards
- Implement marketing strategy into promotion scheme/schedule for the loyalty member based on monthly KPI
- Identify methods to discover interesting rewards to encourage Lalamove users to increase spending
- Engage external partners for loyalty special rewards programs, which involves negotiating agreements, monitoring reward inventory, distributing rewards, and evaluating campaign effectiveness
**What we seek**:
- A bachelor from a reputable university in Marketing, Economics, Statistics, Mathematics, Computer Science, or a related field
- 2-3 years of experience in Marketing CRM
- Experience in using Tableau/Stone/Braze/Twilio/Branch will be an added advantage
- Data-driven and creative with a customer focus mindset
- Proficient in data processing software such as Excel/Spreadsheet
- Ability to source information and learn on the fly
- A team player with excellent communication and interpersonal skills
- Good command of English
- Lalamove respects your privacy and is committed to protecting your personal data.
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