Overall Responsibilities
Reporting to the Communication and Knowledge Management Manager and working closely with the BEBAS-TB Provincial Team and Technical Team, the Communication Specialist will support the implementation of USAID BEBAS-TB Social Media Communication Activities. The Communication Specialist will mainly support in the digital media through the USAID BEBAS-TB Social Media Channels, by producing creative and compelling content that will be distributed via digital channel: social media, e-newsletter, knowledge sharing platforms, and ensuring seamless coordination with the partners organization for the digital collaborations.
Specific Responsibilities
- Social Media Channel Management
Working with the Communication and Knowledge Management Manager and Senior Communication Specialist (Home Office), develop and execute a social strategy, social content calendar and editorial calendar.
Post created and curated content on relevant social channels to ensure an interactive, two-way social media conversation, while maintaining USAID branding and marking requirements
Collaborate with partners to cross promote content.
Utilize a variety of content (visuals, photos, videos) and types of posts (i.e. static post, Reels, Stories, live streaming, polls) for optimal audience engagement.
- Digital Collateral Design and Development
Design and produce creative and compelling educational and promotional content in line with BSMP (i.e. newsletters, social media posts)
Collaborate with technical staff, internal partners, program support colleagues, and external partners (consortium, government) to execute content creation strategy.
Work with external vendors as needed to produce digital collateral.
Manage and curate social assets (graphics, photos, videos) curating for posts as needed.
- Data Analysis and Reporting
Regularly conduct social listening for USAID BEBAS-TB social media channels through the popular survey to the key followers in social media as part of the social media evaluations and insights
Distill a combination of different datasets (social media and traditional media) to create compelling reports outlining key learnings, as well as meaningful implications and actionable recommendations to help achieve overall project activities goals while reflecting USAID BEBAS-TB branding guidelines and standards.
Share lessons learned and best practices with MSH communications staff.
- Internal Communications:
Ensure adherence to USAID BEBAS-TB communication standards and ensure quality and consistent use by employee's, partners and stakeholders in their digital interactions with USAID BEBAS-TB (such as post collaboration with partners, sending updates of internal activities and external activities, participating in the meetings).
QUALIFICATIONS
**Education**:
- Bachelor's degree in journalism, communications, public health, design & visual communications
**Experience**:
- 3+ years of progressively responsible, related experience is required.
Knowledge and Skills:
- Extensive experiences with social media management (Facebook, Instagram, X, Linkedin, Youtube)
- Experience with online acquisition (Adwords) and reporting tools (Facebook Insights, Google Analytics, X Analytics)
- Knowledge of social media best practices mail distribution managements.
- Proficient in Adobe Creative Suite 5 (Photoshop, InDesign) and other photo/video editing and animation software.
- Experience with digital asset management tools.
- Experience building and maintaining internal and external partnerships and relationships.
- Experience with public health communications is preferable.
Competencies:
- Strong organizational and multitasking skills, ability to problem solve, and work with field offices on numerous projects. Take initiative and work well both as part of a team and independently. Deadline driven.
- Demonstrated ability to develop and maintain strong, effective professional relationships and to work well independently and as part of a team.
- Ability to learn and execute complex workflow procedures.
- Ability to manage time effectively, assess priorities, work gracefully under pressure with multiple deadlines, be flexible, and manage projects through to their successful completion with attention to detail and quality.
- Demonstrated good judgment for decision making.
- Demonstrated competency for project management and coordination of diverse teams.
Physical Demands:
- Travel requirements: Availability to travel domestically and internationally as needed; up to 50%.
MSH is an equal opportunity employer and will not discriminate against any employee or applicant for employment on the basis of race, color, sex, sexual orientation, gender or gender identity, religion, creed, citizenship, national origin, age, veteran status, or disability unrelated to job requirements. MSH will take affirmative action to ensure that qualified applicants are employed and that employees are treated without regard to the