Job Description
Reporting to the Director od Sales & Marketing, the Digital Marketing Executive is responsible for the following tasks:
MARKETING CAMPAIGNSAccording to the marketing and communication plan and in tight relationships with the program team and the social media manager, conceive, plan, and execute marketing campaigns through the available channels and with relevant content.Performance monitoring: evaluate each campaign, and recommend optimization according to defined KPIs (opening rate, click rate, engagement rate…)Develop a marketing content strategy to generate lead, influence, and engagement on our platforms.Implement a regular strategic monitoring on content marketing to develop innovative content.Coordinate the emailing campaigns and streaming of major events on Marcel (Publicis Intranet) with the dedicated Marcel team.WEBSITES OPTIMIZATIONAnimate and optimize both the institutional Women's Forum website and the Events websites (SEO and up to date content)Animation of the Women's Forum page on Publicis Intranet "Marcel" and follow up on the KPIACTIVATION AND ANIMATION OF THE WOMEN'S FORUM COMMUNITYIdentify the different Women's Forum communities and design bespoke animation plans to guarantee their engagement.Briefing call, speakers' management, logistics, communication elements)Organize happenings both on and offline such as webinars, live talks, breakfast, after works…Daily management of the database and the CRM tools (Hubspot)
Qualifications
To meet your goals, you must demonstrate organizational, personal, and technical skills, especially:
Proven experience managing integrated marketing campaigns across digital channelsA data-driven mentality, with a focus on how to use insights to influence planning and execution.An ability to work cross-functionality with a variety of creative minds and business stakeholders.Excellent editorial and writing skills in English and in FrenchA preference for a fast-paced and dynamic environmentExceptional project management skills with a keen eye for detailStrong interest in gender and international relations issues and motivation to raise awareness on these issues among others.Strong communication and interpersonal skillsPROFILE You have an advanced education (graduate degree), followed by a at least 3 to 4 years of experience in a company or an agency, which have enabled you to acquire marketing and creative abilities.
