Digital Marketing Specialist

At Otten Coffee, we are dedicated to fueling coffee enthusiasts' passion through our premium coffee machines, top-notch coffee beans, and comprehensive coffee-making accessories. Join our team and be part of thea biggest movement to #mengopikanindonesia.

**Job Description**:
As a Digital Marketing Specialist at Otten Coffee, you will play a pivotal role in generating our revenue from digital channels and driving customer engagement. We are seeking a dynamic individual with expertise in paid channels and CRM automation to join our marketing team.

**Responsibilities**:

- Develop and execute digital marketing strategies across various paid channels, including but not limited to Google Ads, Facebook Ads, and other platforms.
- Create and manage engaging, high-performing campaigns to drive brand awareness, customer acquisition, and retention.
- Implement CRM automation processes to enhance customer communication, personalization, and loyalty programs.
- Analyze data and performance metrics to optimize campaigns and achieve key KPIs.
- Collaborate with cross-functional teams to align digital marketing efforts with overall business objectives.

Qualifications:

- Bachelor's degree in Marketing, Digital Marketing, or a related field.
- Proven experience in managing paid digital marketing campaigns and CRM automation.
- In-depth knowledge of Google Ads, Facebook Ads, and other digital advertising platforms.