Digital Marketing Specialist

We are a world-leading smart mobility SaaS company with over 2,000,000 subscribers across 23 countries and we are looking for a Digital Marketing Specialist to join our team. Our teams are collaborative, vibrant and fast-growing and all team members are empowered with the freedom to influence our business with ideas that drive innovation and efficiency.

**Responsibilities**:

- Research, develop and execute lead generation and e-commerce campaigns on Google AdWords, Facebook and other digital platforms
- Analyse campaign data to identify areas for improvement and implement solutions
- Conceptualise and create engaging content that will build a community and elevate our brand
- Proactively test new ideas and different messaging to find the secret recipe for effective communication with our audience
- Set up tracking to monitor performance of campaigns and traffic to landing pages and website
- Work alongside sales team to boost lead performance
Other ad-hoc tasks as assigned

**Requirements**:

- Analytical skills
- Attention to detail
- Ability to think outside the box
- Great interpersonal and communication skills
- Proficiency in Google Adwords, GDN and Facebook paid ads.
- Good knowledge in Microsoft Excel is a plus
- Experience in B2B industries a plus