Digital Marketing & Strategic Analyst

As a part of Astra Universe, especially Astra Financial, we are a financing company who delivers comprehensive financial solutions for our customers. We have been established since 25 August 1983, and have been broadening our business portfolio from mainly heavy equipment to the other kind of segments through the years.

As a company that focus on sustaining the growth, we are always open to develop our business to face the continuous changes in the VUCA era. We also have FAST, FINE, and FUN as our values and manifests them in doing our works and facing all the challenges.

**Let's join our Fun, Friendly, and Continuous Growth journey!**: )
Perform Market Research (heavy equipment, transportation logistics, B2B, Application Development) to identify trend, competition and get the insight and opportunities.

Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.

Collaborate with internal teams and external to improve marketing performance and apps performance.

Create activities plan to convert sales lead (add to cart) into sales transaction.

Develop CRM (Customer Relationship Management) to maintain existing customer/user and increase online sales repeat order.

Measure, review, audit and report performance of all digital marketing and digital asset
Bachelor's Degree from any major, preferably from Marketing

Proven work experience for at least one year in the digital marketing field

Good Understanding Heavy Equipment, Transportation Logistics industry and market (trading/ rental/ spare parts)

Solid knowledge of analytics tools

Strong analytical skills and data-driven thinking.

Up-to-date with the latest trends and best practices in digital marketing and measurement