Digital Marketing Manager for a skincare company.
Responsible for planning, implementing, and managing digital marketing campaigns across various channels to drive brand awareness, engagement, and conversions. This role requires a deep understanding of digital marketing tactics, data analysis, and aligning marketing efforts with overall business goals.Key Responsibilities:Strategy Development:
- Conduct market research and competitor analysis to identify trends, opportunities, and best practices to inform strategic decision-making.
Campaign Management:
- Planned, executed, and optimized digital marketing campaigns across multiple channels, ensuring alignment with brand messaging, target audience, and campaign objectives.
- Monitor campaign performance, analyze key metrics, and provide insights and recommendations for optimization and improvement.
Content Development:
- Ensure content is optimized for search engines, user experience, and audience engagement, leveraging keyword research and content best practices.
Social Media Management:
- Manage social media platforms and accounts, creating and curating content, monitoring engagement, and responding to audience inquiries and feedback.
- Develop social media advertising campaigns to increase brand awareness, drive website traffic, and generate leads or sales.
Performance Tracking and Analysis:
- Track and analyze key performance indicators (KPIs) for digital marketing initiatives, including website traffic, conversion rates, engagement metrics, and ROI.
- Generate regular reports to communicate campaign performance, trends, and insights to internal stakeholders and senior management.
Budget Management:
- Manage digital marketing budgets effectively, allocating resources across channels and campaigns to maximize ROI and achieve business objectives.
- Monitor spending, track expenses, and optimize budget allocations based on campaign performance and strategic priorities.
**Salary**: Rp9,000,000 - Rp12,000,000 per month
**Education**:
- D1-D4 (preferred)
**Experience**:
- digital marketing: 3 years (required)
Ability to Commute:
- Jakarta (required)