General Trade National Sales Manager

**Job description**:

- A national sales manager in the general trade is responsible for overseeing all sales activities in the general trade sector for a company. This role involves developing and implementing strategic sales plans to achieve sales targets and increase market share. The national sales manager must also establish and maintain relationships with key customers, distributors, and retailers to drive sales growth. Additionally, they are responsible for monitoring market trends, analyzing competitor strategies, and identifying new business opportunities.

**Job requirements**:
Proven experience in sales management, preferably in the general trade sector
- Minimum 6 years of experience in FMCG industry
- Established track record in leading sales teams.
- Strong leadership and communication skills
- Proven track record of meeting and exceeding sales targets
- Ability to develop and implement strategic sales plans
- Excellent negotiation and problem-solving skills