JOB DESCRIPTION
* Develop Course Marketing Materials : Create visually appealing marketing materials (e.g., brochures, social media graphics, website banners, email marketing visuals) to promote English courses and attract potential students.
* Design Courseware Elements : Develop engaging visuals for online courseware, such as illustrations, infographics, icons, and other visual elements that enhance learning.
* Maintain Brand Consistency : Ensure all graphic design work adheres to the company's brand guidelines and style guide to create a cohesive visual experience.
* Adapt Designs for Different Platforms : Adapt and optimize graphic design materials for use across various digital platforms (e.g., website, social media, mobile apps) while maintaining visual quality.
* Content Creation & Ideation : Conceptualize and develop original visual content ideas to support marketing campaigns and course materials.
* Stay Updated on Design Trends : Keep up-to-date with the latest design trends and software advancements in the field of educational content creation.
* Revisions and Feedback : Incorporate feedback and make revisions to designs efficiently to meet project deadlines and client expectations.
Qualifications :
* Strong Design Skills : Proven ability to create visually appealing and engaging graphic design materials that align with the company's brand identity.
* Understanding of Visual Design Principles : Knowledge of composition, layout, typography, color theory, and imagery to create effective and impactful visuals.
* Software Proficiency : Mastery of design software like Adobe Creative Suite (Photoshop, Illustrator, InDesign) or similar professional design tools.
* Educational Marketing Experience (Optional) : Experience creating marketing materials for educational institutions or the EdTech industry is a plus.
* Content Creation Skills : Ability to develop original and engaging visual content (illustrations, icons, infographics) that complements written content and resonates with the target audience.
* English Language Proficiency : Excellent written and verbal communication skills in English to craft engaging marketing materials and understand student needs.
JOB REQUIREMENT
* Bachelor's Degree (Preferred) : A bachelor's degree in Graphic Design, Visual Communication, or a related field is preferred. A strong portfolio can substitute for formal education in some cases.
* Portfolio : A compelling portfolio showcasing your design skills, creativity, and ability to create visually appealing content for educational purposes.
* Understanding of Learning Management Systems (LMS) (Optional) : Familiarity with how online courses are presented visually within a Learning Management System (LMS) platform would be beneficial.
* Cross-Functional Collaboration : Ability to collaborate effectively with marketing teams, instructional designers, and other stakeholders to ensure design consistency and alignment with course content.