Head Of Marketing (Healthtech B2B)

Prior experience in B2B Marketing is preferred

**About the company**:
Our client is a fast-growing HealthTech company that focuses on giving access to personalize prescriptions to as many people as possible.
**Responsibilities**:

- Develop and oversee all marketing collateral in accordance with the brand's guidance.
- Create and execute a results-driven, multi-platform communications strategy and plan in line with corporate and brand direction while reflecting local priorities
- Utilize online marketing strategies such as demand generation, lead generation, SEO/SEM, and social media.
- Tracking effectiveness of various campaigns and course corrections as require
- Manage communications budget and work with various vendors and agencies to create and/or localise communications and marketing activities and develop supporting assets.
- Lead the planning and implementation of PR and initiatives related to the brand.
- Any other duties assigned by Management from time to time.
**Key Requirements**:

- Minimum 5 years of marketing experience within agencies/startup companies
- Prior experience in b2b Marketing within HealthTech/Consumer Health company will be a PLUS point.
- Solid experience in end-to-end demand generation programs that keep customers and prospects engaged throughout the funnel.
- Strong knowledge of content development and SEM.
- A strong network of PR and media contacts would be highly advantageous.
- Solid verbal & written communication skills.
- Possess excellent interpersonal skills and are adept at building relationships with different stakeholders.
- High level of attention to detail, including a proven ability to manage multiple and competing priorities simultaneously.
**Call for Action**: