Netflix is one of the world's leading entertainment services with 278 million paid memberships in over 190 countries enjoying TV series, films and games across a wide variety of genres and languages. Members can play, pause and resume watching as much as they want, anytime, anywhere, and can change their plans at any time.
The Role
It's an amazing time to join Netflix. We are shaping the future of global entertainment, bringing new stories to millions of people worldwide. Our marketing is focused on driving the conversation to bring consumers to our service through breakthrough campaigns for some of the most compelling, exclusive content in the world.
Since launching Netflix worldwide, we have witnessed exciting public reaction and fast growth in Asia, and want to scale our operations in the region. We are looking to build a team of passionate, creative local experts to make Netflix a meaningful contributor to pop culture and a beacon of the entertainment industry in Indonesia.
As Marketing Lead for Indonesia, you will develop local strategy and insights for the market, lead best-in-class creative campaigns for our global titles, and drive our social Marketing efforts to impact business growth.
Key Attributes in Detail:
You will lead all facets of marketing, from strategy to execution in Indonesia
You will manage the marketing team in Indonesia, which includes our Film and Series marketing, Social Marketing, and marketing production teams.
You will develop and execute creative campaigns to drive conversation and growth in the market
You will be a key stakeholder for the local functional leaders present in the market (e.g. Content, PR)
We are looking for someone who:
Has a proven track record of building world-class creative and launching campaigns that spark excitement and passion
Is a strategic thinker with a business mind: identifying key challenges and critical levers to drive the growth of Netflix in the market.
Has a deep understanding of the social media landscape: platform best practices and consumer (social) media behaviors.
Has experience in leading cross-functional Marketing teams
Is able to effectively communicate different facets of their campaigns to executives, showrunners, talent and their representatives.
Is an effective collaborator in a fast-paced, multifaceted environment. We will typically have multiple campaigns launching at once.
What We Need From You:
Written and Verbal fluency in English
A desire to thrive in our unique culture
Ability to lead a small team while still developing and implementing campaigns (hands-on).
A curious creative mind that can help us establish meaningful connections between Netflix and our non-members in Indonesia, exploring innovative ways to express our values and positioning when promoting our original titles
Native understanding of digital/social marketing combined with the skills to tell compelling stories for the market through media-agnostic ideas
Deep knowledge of pop culture, having invested time in consuming content. Someone truly passionate about entertainment, capable of extracting powerful communication insights from our original content
Ability to manage multiple time-sensitive projects simultaneously without the support of a large team, working both independently and in close collaboration with a wide variety of stakeholders
Ability to self-motivate in a fast-paced, multifaceted environment
Capacity to continuously provide and receive constructive, actionable feedback to and from colleagues
We are an equal opportunity employer and celebrate diversity, recognizing that diversity of thought and background builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, ethnicity, religion, color, place of birth, sex, gender identity or expression, sexual orientation, age, marital status, military service status or disability status.