**Company Overview**:
Boo is a personality-based social/dating app that allows you to deeply understand anyone and connect with people who intuitively understand you.
**The Role: Influencer Marketer - Remote**
We are seeking a dynamic and results-driven Influencer Marketer to join our team. As an Influencer Marketer, you will play a pivotal role in driving brand awareness, engagement, and user growth through strategic partnerships with influencers across various social media platforms. Primary goal will be to increase brand awareness, engagement, and drive conversions through strategic influencer partnerships.
**Responsibilities**:
- Identify and recruit influencers who align with our brand values, target audience, and marketing objectives.
- Develop and maintain strong relationships with influencers through effective communication and collaboration.
- Negotiate and execute influencer partnerships, including content creation, sponsored posts, and collaborations.
- Coordinate influencer campaigns from inception to completion, ensuring deliverables are met on time and within budget.
- Monitor and analyze the performance of influencer campaigns, providing insights and recommendations for optimization.
- Stay up-to-date with industry trends, best practices, and emerging platforms to continually improve influencer marketing strategies.
- Collaborate cross-functionally with marketing, social media, and creative teams to integrate influencer initiatives into broader marketing campaigns.
- Track and report on key metrics, including reach, engagement, and ROI, to measure the effectiveness of influencer marketing efforts.
**Qualifications**:
- Bachelor's degree in Marketing, Communications, Business, or related field.
- Proven experience (5 years) in influencer marketing, preferably within the social media or digital marketing industry.
- Strong understanding of social media platforms, trends, and algorithms.
- Excellent communication and negotiation skills.
- Creative thinking and ability to develop innovative influencer strategies.
- Strong organizational skills and ability to manage multiple projects simultaneously.
- Data-driven mindset with proficiency in analyzing campaign metrics.
- Self-motivated and able to work independently as well as collaboratively in a team environment.
- Passion for social media and influencer culture.