Mama's Choice, the leading natural, halal, and safe products for young Mamas and her families, currently seeks a talented individual to join as **SEO & Content Marketing Analyst**.
Part of The Parent Inc., an online media company with over 29 million active readers monthly, Mama's Choice is our venture into consumer products.
With us, you'll get both the security of a mature start-up and the excitement of a new and fast-growing venture.
Our mission is for mothers to have one less worry on their motherhood journey by providing them with a wide selection of products for mom and baby - all backed with research, dermatologically tested and formulated with natural, non-toxic ingredients.
Within only 2 years, we have launched >60 products and extended our presence beyond Indonesia in 5 international markets.
If you are a highly motivated and analytical individual who enjoys challenges and has keen interest to grow in the digital marketing space, this is the right opportunity for you!
**Responsibilities**:
- Design & implement content strategies across online marketing channels to effectively reach the desired target audience and drive brand awareness.
- Plan & execute SEO optimization strategies, ensure all content & landing pages are SEO-friendly and keywords are relevant to increase our search engine rankings and drive high quality traffic.
- Stay up to date with digital marketing industry trends, perform competitor analysis and ongoing keyword research to identify content gaps and areas for improvement.
- Able to generate weekly / monthly reporting for all major metrics, goals tracking and other objective initiatives.
- Provide actionable insights about SEO & content performance and work closely with other relevant teams as well as external partners to ensure best practices are implemented, execution is aligned, and performance is optimised toward expected results.
**Requirements**:
- Must be fluent in English verbally and written
- Eager to learn with a can-do, positive attitude and self-starting mentality
- Strong analytical thinking, skilled in research & data-driven quantitative work, excellent ability to spot patterns and interpret data into actionable insights
- Team player who is able to work on dynamic environment that requires own thinking, taking initiatives and problem-solving, equipped with strong communication skills and ability to manage multiple projects simultaneously
- Good copywriting / content writing skills and attention to detail is a strong plus
- Have a basic understanding of SEO, Google Analytics, SEMRush or other SEO platforms is a strong plus
eoUmzsEjPX