**This role exists to**:
Generate insights from data by consolidating data from various sources, reporting them in a concise and accurate manner, and providing a practical interpretation of the reports which support the management team's decision-making.
**Core Responsibilities**:
Analyze web and app traffic using tools such as Google Analytics, Firebase, Google BigQuery to provide insights into user behavior periodically using BI tools such as Google Data Studio.
Create holistic dashboards by pulling data from different data sources and websites for presentations to senior management team/external partners
Maintain standard data definition and dictionary to ensure data quality, consistency, and robustness in tracking and reporting processes
Create analytical datasets using data management tools such as SQL or Python to automate the reporting processes so to improve work efficiency and reduce man-made mistakes.
Collaborate with internal & external partners such as partners and agencies to assist with data collection and understanding the business question.
Working closely with the regional analytics team, develop and implement statistical models and other analytical tools to create impact in business processes and performance.
Knowledge
**Essential**:
Knowledge of web & app analytics tools such as Google Analytics, Google BigQuery, Firebase.
Knowledge of BI tools such as Google Data Studio, PowerBI, or Tableau.
Strong experience using statistical computer languages (SQL, Python, etc.) to manipulate data and draw insights from large datasets.
**Desired**:
Knowledge of cloud computing services (Google Cloud Platform is a plus)
Knowledge of advanced analytical techniques (profile analysis, cohort analysis, and etc) and experience working with structured and unstructured data.
Knowledge of version control tools such as GitHub /GitLab.
Skills/Abilities
**Essential**:
**Hands-on experience in**:
**Data management and manipulation**: strong analytical skills with the ability to collect, organize, analyze, and disseminate significant amounts of information with attention to detail and accuracy
**Reporting and Insights**: ability to generate accurate reports and derive insights from the data as well as articulate the findings in a team environment and add value through the sharing of these insights with stakeholders in an effective way with clear and quantifiable business impact.
**Desired**:
Data Mining from various data sources - internal & external sources.
Automating reporting process through visualizations on dashboards.