As a KOL Specialist, you will play a crucial role in driving brand awareness, engagement, and growth by collaborating with key opinion leaders (KOLs) and influencers. Your expertise in social media, influencer marketing, and content creation will contribute to the overall success of our brand in reaching a wider audience and enhancing our market presence.
Identify, research, and establish relationships with relevant KOLs and influencers in the Beauty and Lifestyle space.
Collaborate with cross-functional teams to develop and execute influencer marketing campaigns that align with brand objectives and values.
Create compelling content concepts and campaigns that resonate with target audiences and showcase our brand in an authentic and engaging manner.
Manage end-to-end influencer collaborations, from negotiation and contract agreements to content approval and performance analysis.
Monitor industry trends, competitor activities, and emerging KOLs to stay ahead of the curve and propose innovative influencer strategies.
Analyze and report on the effectiveness of influencer partnerships, providing insights and recommendations for continuous improvement.
Stay updated on social media platform algorithms, best practices, and content formats to maximize the reach and impact of influencer content.
Bachelor's degree in Marketing, Communications, Business, or a related field.
Proven experience min 2 years as a KOL Specialist or similar role within the Beauty and Lifestyle industry.
Strong understanding of social media platforms, content trends, and influencer landscape.
Exceptional interpersonal and communication skills for building and maintaining relationships with KOLs and influencers.
Creative mindset with the ability to develop unique and attention-grabbing influencer campaigns.
Analytical skills to measure and report on the success of influencer partnerships using relevant metrics.
Ability to work collaboratively in a fast-paced environment, managing multiple projects simultaneously.
Strong organizational skills and attention to detail.
Stay updated on the latest industry news and developments.