Marketing Campaigns Lead

Details of the offer

**Our Journey**

ShopBack was born one night in 2014 when co-founders Henry and Joel were toying around (with entrepreneurial ideas) in Henry's car. Their brainstorming session sparked the concept of a more rewarding way to shop, starting with the idea of earning online Cashback.

From those late-night musings emerged the ShopBack Group, now the leading shopping, rewards, and payments platform in Asia-Pacific. With over 40 million shoppers across 12 markets (and counting!), ShopBack now facilitates more than half a million transactions daily for over 20,000 online and in-store partners.

Fresh off its debut in the European market, ShopBack is on the lookout for thrill-seekers to embark on this exhilarating journey to build The World's Most Rewarding Way to Shop. Get ready for the ride of a lifetime: a blend of startup spirit woven into a solid business foundation.

**_
Warning: Not for the faint-hearted. Possible side effects may include spending more on shopping (but don't worry — you earn Cashback)._**

==========

**Your Adventure Ahead**:

- Responsible for conceptualizing, designing, and executing in-app marketing campaigns. This will include customer marketing and merchant marketing campaigns.
- **
Customer Marketing**:

- Engage with cross-functional teams to develop relevant marketing strategies to acquire, engage, and retain users
- Create a quarterly campaign plan and calendar for the local market and ensure seamless execution for these campaigns
- **
Merchant Marketing**:

- Together with Commercial team, strategize, conceptualize, and execute campaigns that deliver ROI
- When possible, act as product marketing to create a product market fit and to promote the existing and newly developed in-app features
- Regularly review and assess campaign performances and provide actionable insights and recommendations
- Managing multiple promotional communication channels such as banners, push notification, in app notification, onsite notification, SMS, etc to cater both Customer Marketing and Merchant Marketing

**Essentials to Succeed**:

- 5+ years of total experiences, with +2 years managerial positions in Campaign Management. Exposure to other Marketing field e.g. CRM, Growth, Social Media, Product Marketing will be a plus.
- Strong project management skills to manage a wide range of programs and meet deadlines
- Diligent, meticulous, attentive, and goal oriented
- Strong understanding of B2C and/or B2B customer needs
- Can thrive in a fast-paced and demanding environment, proactively setting the business direction and managing daily deliverables
- Strong analytical and data-driven mindset and able to deal with complex data and translate them into actionable insights
- Good organizational agility, command skills and interpersonal skills to work effectively across functions and lines of multiple business units in a global organization
- Excellent spoken and written skills in English, outstanding verbal and oral presentation skills

**Exclusively for ShopBackers**
- Hybrid working and work-from-anywhere benefit
- Competitive compensation and stock options
- Transparent career progression paths and learning opportunities
- Candid, open and collaborative culture
- Talented and driven teammates across the world
- Fun-filled activities and celebrations all year round


Nominal Salary: To be agreed

Source: Whatjobs_Ppc

Job Function:

Requirements

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