**Job Summary**:
The Marketing Communications Specialist for Building Maintenance Services is responsible for developing and implementing strategic marketing communication initiatives to promote the company's building maintenance services. This role involves creating compelling content, managing communication channels, and collaborating with internal teams to drive brand awareness and customer engagement.
**Key Responsibilities**:
**Content Development**:
Create engaging and informative content for various marketing channels, including website, social media, brochures, and presentations.
Develop content that highlights the key features, benefits, and unique value propositions of the building maintenance services.
**Brand Messaging**:
Ensure consistent and compelling messaging across all communication materials.
Craft a strong and positive brand image for the building maintenance services.
**Digital Marketing**:
Monitor and analyze digital marketing metrics to optimize campaigns and improve online presence.
**Collaboration with Sales**:
Work closely with the sales team to create marketing materials that support their efforts, including presentations, proposals, and case studies.
Provide sales support through the development of relevant marketing collateral.
**Customer Education**:
Develop educational materials to inform clients about the importance of building maintenance and the specific services offered.
Conduct webinars, workshops, or seminars to educate clients and prospects about building maintenance best practices.
**Public Relations**:
Cultivate relationships with industry influencers, media outlets, and relevant organizations.
Develop and distribute press releases and other PR materials to enhance the company's visibility in the building maintenance sector.
**Event Planning**:
Plan and execute events, trade shows, or sponsorships to promote building maintenance services.
Coordinate logistics and ensure a positive representation of the company at industry events.
**Market Research**:
Conduct market research to stay informed about industry trends, customer needs, and competitor activities.
Use insights to adapt communication strategies and stay ahead in the building maintenance market.
**Internal Communication**:
Collaborate with internal teams, including operations and customer service, to gather information and insights for marketing purposes.
Ensure that internal teams are informed about marketing initiatives and can align their efforts accordingly.
**Qualifications**:
- Bachelor's degree in Marketing, Communications, or a related field.
- Proven experience in marketing communications, preferably in the building maintenance or facilities management industry.
- Strong written and verbal communication skills.
- Familiarity with digital marketing tools and platforms.
- Creative thinking and ability to generate innovative ideas.
- Ability to work collaboratively in a cross-functional team environment.
Jenis Pekerjaan: Penuh Waktu
Gaji: Rp5.500.000 - Rp7.000.000 per bulan
Pendidikan:
- S1 (Diwajibkan)
Pengalaman:
- Marketing Communication: 2 tahun (Diwajibkan)