We seek a dynamic Marketing Communications Senior Manager to lead our Public Relations and Social Media teams. This role requires a visionary leader with a proven track record in creating compelling campaigns and managing cross-functional teams. If you have strong communication skills, innovative thinking, and knowledge of the banking and fintech industries, we invite you to join our team and shape the future of our brand.
**Responsibilities**:
- Develop and implement comprehensive marketing communications strategies aligned with company goals.
- Oversee the creation and execution of marketing plans and campaigns for public relations and social media.
- Ensure consistency in brand messaging across all channels.
- Lead, mentor, and manage the public relations and social media teams, fostering a collaborative and high-performance environment.
- Develop and maintain relationships with key media contacts and influencers, and manage crisis communications.
- Oversee content creation and distribution for press releases, media kits, and social media platforms, ensuring timely engagement with the online community.
- Monitor media coverage, measure the impact of PR campaigns, and adapt social media strategies to current trends.
- Collaborate with other departments to ensure marketing communications support overall business objectives and coordinate with external agencies and vendors.
- Analyze campaign performance, provide regular reports to senior management, and use data to optimize future strategies.
- Develop and manage the marketing communications budget, stay current with emerging technologies and best practices, and identify opportunities for innovation.
**Requirements**:
- Bachelor's degree in Marketing, Communications, Public Relations, Journalism, or a related field; Master's degree is a plus.
- 7-10 years of experience in marketing communications, with senior management experience.
- Proven experience managing public relations and social media teams.
- Strong portfolio of successful marketing campaigns and communications projects.
- Proficiency in social media platforms, PR tools, and marketing software.
- Ability to analyze data and metrics to measure campaign success.
- Experience with content creation, storytelling, and branding strategies.
- In-depth understanding of the industry and up-to-date with latest marketing trends.
- Excellent communication, leadership, and team management skills.
- Highly organized, creative, and able to work under pressure with strong interpersonal skills.
**Bonus point if**:
- Has knowledge or experience in the banking and fintech industries.