**Job Qualifications**:
- **Educational Background**: Bachelor's degree in Marketing, Business, or a related field. A Master's degree is a plus.
- **Experience**: Proven experience as a Marketing Manager, preferably in the food and beverage industry. Familiarity with coffee industry trends is advantageous.
- **Skills**:
- Excellent leadership and teamwork skills.
- Strong understanding of marketing principles.
- Creativity and proficiency in developing marketing strategies.
- Up-to-date knowledge of digital marketing tools and techniques.
- Exceptional communication and interpersonal skills.
- Analytical skills to assess marketing performance and identify opportunities.
- **Adaptability**: Ability to adapt to changes in the market and adjust marketing strategies accordingly.
- **Networking**: Strong networking skills to build relationships with key industry players, suppliers, and partners.
**Responsibilities**:
- **Develop Marketing Strategies**: Create and implement comprehensive marketing strategies to promote coffee products, considering market trends, customer preferences, and competition.
- **Brand Management**: Oversee the development and maintenance of the brand identity. Ensure consistent brand messaging across all channels.
- **Product Launches**: Coordinate product launches and promotional campaigns, collaborating with cross-functional teams to ensure successful execution.
- **Market Research**: Conduct market research to identify opportunities, assess consumer needs, and monitor industry trends.
- **Budget Management**: Develop and manage the marketing budget efficiently, ensuring optimal allocation of resources.
- **Collaboration**: Work closely with the sales team, production team, and senior management to align marketing efforts with overall business objectives.
- **Performance Analysis**: Analyze the performance of marketing campaigns, utilizing data and metrics to measure effectiveness and optimize strategies.
- **Public Relations**: Manage public relations activities, including media relations and community outreach, to enhance the company's image.
- **Team Leadership**: Lead and inspire the marketing team, fostering a collaborative and innovative work environment.