Paid Ads Marketer- Remote

**Company Overview**:
**Boo** is a personality-based social/dating app that allows you to deeply understand anyone and connect with people who intuitively understand you.

**The Role: Paid Ads Marketer
- Remote**

**Responsibilities**
- Improve upon paid social media processes and innovation of new strategies and techniques.
- Own strategy and execution for your channel for each of your clients in an effort to hit or surpass client goals
- Communicate effectively with your team and the clients, staying accountable, highlighting wins and losses.
- Manage social media advertising campaigns including building campaigns from scratch, optimizing and making daily adjustments as necessary.
- Understanding of basic marketing funnel and where each channel plays role

**Qualifications**
- Previous working experience as Paid Ads Marketer or related to this role
- A proven track record of successful marketing campaigns
- In-depth knowledge of the various paid marketing channels and technologies, including paid search, retargeting, social network advertising (Facebook, Twitter, LinkedIn, Pinterest, and more), and content distribution and placement networks
- Hands-on experience in handling marketing budgets and forecasting/reporting results
- Preferably with experience in: - Web paid acquisition, landing page optimization - Paid ads analytics - Display network ads (DSPs)