**About The Role**:
We are looking for a Digital Marketing Specialist to join our paid media team. This role will assist with the optimization and management of our digital marketing campaigns across paid media channels to support our customer acquisition goals. As a part of a fun team that loves what they do, you will inspire customers to go on life-changing travel experiences across the globe
Key Responsibilities
You are both creative and data-driven. You pride yourself on your attention to detail and you enjoy optimizing and measuring the performance of paid media campaigns. You consider yourself to be naturally curious and a problem solver. At the same time you have a strong eye for design and have a knack for writing compelling ad copy. Sound like you? Then keep reading
- Create and manage Google Ad campaigns (SEM).
- Create and manage Facebook Ads and Instagram Ads (Social media advertising).
- Regularly review and optimize all advertising campaigns for positive ROAS.
- Execute day-to-day implementation, testing, and optimization of channels including but not limited to Google Ads, Bing Ads, Meta, Google Display Network, Criteo, and TikTok
- Manage paid listings on third party websites and media partners.
- Manage Google Analytics to track and measure all marketing campaigns.
- Conduct regular conversion rate optimisation audits and execute A/B tests, user testing/feedback to improve conversion rates across the brands' digital channels and assets.
- Analyze campaign, keyword, and ad performance. Identify opportunities for optimization and make data-driven recommendations
- Conduct Keyword research and identify new advertising opportunities for paid search campaigns
- Monitor search queries mapping to paid search campaigns and make recommendations for negatives
- Track paid search auction insights and impression share trends
- Execute promotional creative swaps across paid channels
- Evaluate new paid media opportunities and assist with the testing of new channels
- Collaborate cross-functionally with team members in marketing and creative to align on key messaging and campaign objectives
- Work with analytics team to develop new reporting as needed
- Proactively learn about industry trends and best practices in paid media and share insights with larger team
**Requirements**:
- Diploma/Degree in Marketing or related field.
- 2-3 years experience at a media agency or similar role.
- Experience managing paid social campaigns on Facebook and TikTok
- Knowledge of Google Analytics/GA4
- Excellent Microsoft Excel skills
- Analytical and critical thinking skills, able to gather actionable insights from large data sets
- Must be detail oriented and have strong organizational skills
- Strong writing skills and a good eye for design
- Ability to work independently and as part of a team
- Bonus points if you have: Experience with Tableau, Pinterest ads, or Native advertising
- Strong proven track record in managing ad spending.
- Excellent communication and presentation skills, results-oriented and able to perform under pressure in a fast-paced environment.
- Highly motivated, self-driven, resourceful, energetic individual.
- Creative and prepared to think outside the box.
- Positive go-getting attitude and able to work under pressure.
- Proficient in Microsoft office and Google Applications.
- Excellent in spoken and written English.
**Job Types**: Full-time, Temporary, Internship, Contract, Fresh Graduate
Contract length: 12 months
**Salary**: Rp4,500,000 - Rp7,000,000 per month
Ability to commute/relocate:
- Jakarta: Reliably commute or planning to relocate before starting work (preferred)
**Experience**:
- Graphic Design: 1 year (preferred)
**Language**:
- English (required)