Performance Marketing Specialist

**Job Scope**

**Responsibilities**
- Develop and implement effective paid advertising campaigns on various social media platforms, including FB, IG, Twitter, TikTok, and others.
- Create engaging ad content, copy, and visuals to capture the target audience's attention and drive user engagement.
- Continuously monitor and analyze campaign performance, making data-driven adjustments to optimize ROI and meet KPIs.
- Collaborate with the other team to align ad campaigns with overall marketing strategies and objectives.
- Stay up-to-date with industry trends, algorithm changes, and new advertising features on social media platforms.
- Maintain a cheerful and positive attitude while effectively communicating within the team and with external stakeholders.
- Use critical thinking and problem-solving skills to identify opportunities and challenges within campaigns.

**Requirements**:

- Familiarity with social media & google advertising platforms such as Meta Ads Manager, Twitter Ads, TikTok Ads, etc.
- Excellent communication skills, both written and verbal.
- A positive attitude and the ability to work well in a collaborative team environment.
- Strong critical thinking and analytical skills to make data-driven decisions.
- Creative thinking and the ability to develop engaging ad content.
- Strong organizational skills with the ability to manage multiple tasks and deadlines effectively.
- Demonstrated passion for digital marketing and staying current with industry trends.
- Self-driven with a strong sense of initiative and motivation to achieve results.