Performance Marketing Specialist With Data

**Data Analytics and Insights**: Utilize data analytics tools and methodologies to track, measure, and analyze marketing campaign performance, user behavior, and conversion metrics. Leverage data insights to identify growth opportunities and optimize campaign performance.**Conversion Rate Optimization (CRO)**: Conduct A/B testing, landing page optimization, and user journey analysis to improve conversion rates and overall campaign effectiveness.**Data-Driven Decision Making**: Use data-driven insights to guide marketing strategy, budget allocation, and resource planning. Continuously monitor KPIs and adjust campaigns for maximum ROI.**Marketing Automation**: Collaborate with the marketing automation team to develop and execute targeted, personalized campaigns aimed at lead nurturing and customer retention.**Competitive Analysis**: Stay informed about industry trends and competitors' digital marketing strategies to identify areas for improvement and innovation.**Reporting and Dashboards**: Prepare regular performance reports, presenting key metrics, trends, and actionable recommendations to stakeholders. Create visual dashboards to effectively communicate data insights.Proven track record in digital marketing, with a focus on performance marketing and data analytics.Proficiency in data analytics tools such as Google Analytics, Adobe Analytics, or similar platforms.Strong experience with marketing platforms like Google Ads, Facebook Ads Manager, and other PPC channels.Solid understanding of marketing metrics, KPIs, and attribution models.Analytical mindset with the ability to extract insights from complex data sets.Excellent communication skills to present data-driven insights to non-technical stakeholders.Strong project management skills with the ability to manage multiple campaigns simultaneously.Knowledge of programming languages (e.g., Python, R) and data visualization tools is a plus.