embecta is one of the largest pure-play diabetes care companies in the world, leveraging its nearly 100-year legacy in insulin delivery to empower people with diabetes to live their best life through innovative solutions, partnerships and the passion of approximately 2,000 employees around the globe. For more information, visit
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- Liaise with SEA Marketing Manager to ensure implementation of worldwide & regional strategic aims for the brands.
- Modify plans to suit local country requirements. Develop deep insights through market research, key opinion leaders' insights and competitive intelligence to identify growth drivers.
- Create, implement and review short and long-term strategies for category growth, including pricing strategies and budget forecasting.
- Use competitor analysis & market research analysis to fine tune region approved selling messages to enhance competitive advantage.
- Maps and analyzes customer buying processes to guide the development of the value proposition and support sales execution.
- Proactively support the development of go-to-market and other marketing plans with direct responsibility for execution.
- Manage new product performance dashboard reporting and the launch readiness dashboard; closely monitor lead/lag KPIs and report these across the organization throughout commercialization phases, taking prompt, corrective action where indicated and share learnings and best practices for future launches.
- Participates actively with business and Supply chain to drive robustplanning for demand and supply forecast
- Plan and manage A&P spending including FOC and samples.
- Collaborate with team members/ agencies to create tactical programs and marketing collateral (e.g. e-detailing brochures, sales verbatims, retail POSMs, Clinical Product presentation with KOLs) to reach/impact target customers through multiple touchpoint for Countries.
- Coordinate and support embecta product & sales training as required to sales force in SEA.
- Establish and maintain good relationship with key influencers, opinion leaders and professional organizations necessary to carry out his/ her function.
- Work together with Distributors - logistics and regulatory to ensure good supply of regulatory document for selling product (leaflet, IFU, sub-label etc) in proper and timely manner.
- Coordinate and execute marketing, advertising, promotional events/campaigns such as symposium in terms of logistics planning and setup instructions for sales team.
- Work with regional team in planning and executing e-Commerce initiative in local country Support SEA and Country (Indonesia) key ad hoc projects