We are looking for a dynamic and results-driven Product Marketing Manager to join our fast-paced team. You will craft the messaging and positioning for products. You'll conceive and develop innovative marketing programs and materials that drive demand. Attention to detail and an eye for quality, along with the ability to grasp and translate technical capabilities into benefits, is crucial.
**Responsibilities**:
- Develop product positioning and messaging that differentiates imBee and its features across primary market segments.
- Create and deliver compelling content about the product, such as website content, slide presentations, demos, videos, blog posts to drive demand for imBee.
- Work closely with the sales team to ensure they are equipped with the necessary sales materials to convert prospects into customers.
- Conduct & analyze market research to identify trends and opportunities in the industry.
- Define and execute go-to-market strategies and organizational marketing plans for our products.
- Plan and take part in the launch of new product features which involve several different teams, for marketing product features, releases and ad copy
- Measure and optimize the buyer journey as it relates to product feature adoption and usage.
**Requirements**:
- Proven experience as a Product Marketing Manager, or similar role in the B2B SaaS sector.
- Proficient in content creation and use of various marketing platforms.
- Demonstrable experience in marketing together with the potential and attitude required to learn.
- Strong ability to translate technical details into benefits for the user.
- Familiar with product marketing tactics
- Proven ability to develop marketing strategies and effectively communicate recommendations to executive management.
- Exceptional analytical and project management skills.
- Exceptional ROI-tracking skills, able to prove what is - or isn't—working.
- Excellent written and verbal communication skills.
- Working knowledge of web analytics tools (eg Google Analytics) is a plus.
- BSc/BA in Marketing, Communications, or similar field.
- Fluent in English
**What We Offer**:
- A collaborative work environment with a supportive team.
- The opportunity to be part of a company that's at the forefront of technological advancement in AI & digital communication.
- Competitive salary package with performance incentives.
- Opportunities for professional growth and advancement.