Senior Associate Product Marketing Manager - Ground Transport page is loaded Senior Associate Product Marketing Manager - Ground Transport Apply locations Indonesia - Jakarta, Green Office Park 1 time type Full time posted on Posted 15 Days Ago job requisition id R0005110 It's fun to work in a company where people truly BELIEVE in what they're doing! Job Description ? Grow Ground Transport (i.e., Train, Cars, and Buses) business to the best optimum scale with creative,
analytical and critical approach.
? Develop and responsible for the overall product, customer marketing and go-to-market strategy to achieve
business objectives in the overall Ground Transport Indonesia landscape.
? Accountable for strategy development, campaign roadmap, sprint, planning (investment planning including,
execution, post mortem, and improvement project in the effort to increase product ecosystem quality lead
generation, traffic and adoption rate / acquisition.
? Orchestrate different marketing and growth levers, building product momentum to fulfill customers needs
and connect with their paint points to generate positive customer lifetime value and retention factor.
? Internal stakeholder management within Indonesia sales & marketing as well as cross-functional team
? Measure ROI and strategic value of marketing projects both at product, customer and brand level to decide
the right mix of marketing and resource investment.
? Set direction and strategy of overall product marketing mix consisting of product mix (categorical) and
channel mix (online and offline), combined with customer portfolio mix, together with other product
marketing in the country.
? Lead high performing product marketing team, responsible and accountable for product P&L at Ground
Transport business line and customer loyalty metrics.
Requirements Requirement - Education, Relevant Experience & Skills
? You have a bachelor's degree in Engineering, Mathematics, Finance, Computer Science, or Information
Technology from top local or overseas universities.
? You have at least 4-5 years of relevant working experience, with at least 1 year of experience in leading
organizations or cross-functional matrix team setup, preferably from Startup Technology company esp.
Travel Tech/E-commerce/Ride Hailing
? You have a solid data analytical and problem-solving skill, strong in numbers and marketing analytics using
big data and customer centric approach in devising and managing Marketing campaigns/projects.
? Experience in working independently and hands-on marketer, able to develop and provide clear direction to
short-mid term business milestones. Understanding of brand is a must, able to follow brand guidelines and
ensure correct brand implementation to event materials. Most importantly, be customer centric at all times.
? Multitasking, self-driven, able to juggle multiple projects and other responsibilities and at the same time
able to clearly prioritize / effectively delegate tasks. Able to perform under pressure and maneuver within
business ambiguity.
? You are a mature and self-driven person, embrace challenges, and have an entrepreneurial spirit.
? You have excellent communication, passion, dedication, and energy to get things done.
? Good interpersonal skills and ability to work well in a rapid changing environment
? To be positioned in Indonesia at Traveloka Campus HQ - BSD.
Requirements - Technical Skills
? Proficiency in Google Slides/Powerpoint and Spreadsheet/Excel, SQL data processing skill is a plus
? Comfortable with big data reading and analytics
? Familiar with product lifecycle and customer lifecycle marketing
If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us! About Us We don't innovate for the sake of innovation, we utilize technology to simplify people's lives so they can enjoy their lives better. That belief is what brought Traveloka to be Southeast Asia's Leading Travel Platform. Traveloka serves 20+ products that include comprehensive travel services. From transportations to accommodations, discovering nearby attractions, and insurance products to financial services, including the groundbreaking 'Buy Now Pay Later'.
With 100+ millions downloads in six countries across the SEA region, we aim to keep exploring for better innovations—all to fulfill our users' travel aspirations so they can enjoy their lives, their way.
Our vision is to enrich people's life by empowering them in fulfilling their unique travel aspirations, seamlessly. #J-18808-Ljbffr
