Job Description
**Main opportunities / challenges for the role**:
Innovating with products and partnerships into new markets
Adding value to key accounts in a competitive environment
Motivating and driving team performance
Achieving sales targets for existing product lines
Upholding a customer service culture
**Main accountabilities but not limited to the following**:
Commercial planning
As part of a wider SBU or country team, contributes to the development and delivery of customized, local business development initiatives (within a specific area of product/market/ customer focus), which are capable of achieving agreed targets (e.g. on margin, income, impact and take up) and are aligned to relevant corporate and regional priorities.
Analyses and assimilates multiple commercial data sets and indicators (e.g. profitability, market dynamics, competitive potential, volumes, sales effectiveness, undraising / partnership targets, etc) to produce tailored reports on performance and trends that assist senior management in identifying areas for new, additional or modified business development activity.
Market and customer intelligence
Keeps updated and has extensive knowledge of the market within their area of focus, from both a supply and demand perspective.
Monitors local market-, customer
- and related information and feedback relevant to their area of focus, to support the maintenance of BC's commercial competitive edge and professional reputation.
Highlights to senior management when remedial action is required and makes suggestions about possible solutions, based on previous experience and knowledge of standard business practices.
Assess market, identify market opportunities/needs using marketing insights to develop & deliver audience led BD & Sales strategy, priorities & plan;
Lead contribution into Demand Planning, achieving high levels of sales forecasting accuracy and embed Global framework at Country/Geography level
Agree Marketing Plan and review effectiveness
Agree Customer Services requirements and review effectiveness
Winning business
As part of a wider team, provides professional input to support the development of high quality, competitive and customer/market-focused bids, tender submissions, programme plans and sponsorship appeals, which are capable of generating specified commercial returns and cultural relations impact.
Recognizes limits of own knowledge and draws appropriately on the technical/ professional/ functional expertise needed from other colleagues to ensure local business development initiatives are based on high quality content, accurate costing, sound commercial/contractual terms, appropriate risk mitigation measures and are aligned to corporate priorities and plans
Manage and review effectiveness of partnership (agency) model and input into physical foot print strategy
Account and stakeholder management
Assists in the planning, establishment and maintenance of nominated account/ stakeholder/ partner or sponsor relationships, in accordance with the relationship strategy and objectives set out by the designated Account Manager or SBU/country priorities.
Deliver income/surplus targets, working with Operations on commercial feasibility
Brand/product knowledge and promotion
Builds effective working relationships with a variety of SBU and regional colleagues, and a range of information-gathering techniques, to maintain a full and current understanding of product / programme / sector developments and priorities.
Contributes to the planning, monitoring, execution and evaluation of promotional, marketing, PR and outreach collateral/activities within their area of product / programme / customer / market focus.
Lead and embed excellent Business Pursuit and Account Relationship Management aligned with Global/Regional frameworks
Leadership & management
Plans and prioritizes own work activities to ensure effective delivery of diverse responsibilities and internal customer deliverables over a monthly to quarterly time horizon
May contribute to the development, delivery or commissioning of externally supplied training support to maintain and improve business development effectiveness of colleagues on a range of commercially related topics
May be formal line manager to a small, local team of more junior staff
Shares intelligence and ideas to support senior managers in identifying/ developing new business development strategies and plans.
Embed effective Team performance and new ways of working on the ground and lead empowerment/decision making at the right level
Requirement
**Role specific skill, knowledge and experience**:
Demonstrable experience, in large complex international organization of:
Experience of managing a team
Experience of sustaining and/or growing a product/service in line with strategic priorities for income and impact
Experience collecting and analyzing client/stakeholder feedback and using the data to identify business needs and obstacles; works to resolve them.
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