**Research**:
- Regularly study and update knowledge/information related to online advertising platforms, especially the channels in charge.
- Grasp trends and frequently experiment with new advertising methods.
**Execution & monitoring**:
- Plan and execute advertising activities/campaigns on one or multiple Digital platforms (Facebook/ Google/ Tiktok Ads, SEO - SEM, ASO, etc.)
- Coordinate with internal teams (Product, Marketing planning, Design, etc.) to ensure the quality and progress of activities:
- Proactively monitor ongoing activities, evaluate effectiveness based on key metrics, and propose plans for improvement/optimization of advertising activities:
- Manage activity budgets.
- Conduct regular in-depth reporting and analysis.
- Coordinate with creative and content teams to drive channel growth and to ensure campaigns are in alignment with brand positioning and long-term goals.
- Foster new and current relationships with advertising partners.
**Task management**:
- Allocate and assign suitable tasks to the team.
- Monitor team activities to ensure quality and progress
**Yêu c?u**:
- 3+ years of experience in digital marketing managing direct response campaigns related to mobile app installation
- Previous experience in managing marketing or UA campaigns, preferably in mobile games or apps
Funtional Skills:
- Experience with Google Analytics/ Appsflyer/ Appannie or other web analytics tools
- Hands-on experience in Facebook/Adwords/Ad Network Acquisition.
- Ability to source, test, evaluate advertising partners/networks with help of data.
- Familiarity with KPIs such as CPI, CPA, CPC, CPM, ARPDAU, and LTV
Soft skills:
- Exceptional written and verbal communication, planning, and project management skills
- Have strong data analysis experience and can articulate your findings with the team, and also with technical and creative stakeholders
- Strong analytical and reporting skills.
- Ability to thrive in a fast-paced, entrepreneurial, high-energy environment that requires the ability to multi-task and implement high-priority initiatives
Nice to have:
Passionate about gaming and media is a plus